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Clothing apparel product of commercial features
Clothing apparel product is both an art with culture attribute, have very resistant to the characteristics of products. From clothing apparel product of commercial terms, in the planned economy period, with all the goods taken as "the quotas". And by the reform and open policy policy implementation, clothing apparel product early as China's market economy the bud of the "trial is tasted", started carrying a free economy western mode in China'scoach factory online social trial operation. Along with the advancement of global economic integration, China's market economy matures, modern clothing apparel product sales scene and business model also more hasten is perfect, including sales of high-end products of the scene, foreign sales identity, even if is a native of local products to cater to people be colonized consumption mind and colonization of the business management pattern, also often access to foreign name, and in culture, promoting the image of the mold, adopted. This kind of market economic operation mechanism and clothing apparel product marketing mode with more prominent international (colonisation of features.)
3. Fashion culture spreading properties
From the process of fashion culture track perspective, traditional world fashion culture center form a century, more British, Paris, New York, milan and Tokyo still did not change the status of the center, people pursuit vogue enthusiasm as the global economy integration and to speed up the pace of possible and more enthusiasm. In today's China, wherever we go in Shanghai, Beijing, guangzhou or shenzhen street, as long as look around or walk into any a shopping center, the large market, those from Europe and America's clothing brand and fashion products occupy a leading position all through advertising, display window and people to powerful culture offensive. And the people who follow the fashion and consumption of products at the same time is consciously or unconsciously accepted the western dress culture of Chinese people's cultural colonization of influence.
4. Costume culture and the field of ideology colonization characteristics
The dress culture of ideology, not the same form from the reality of the apparel industry state and people dress culture of aesthetic orientation of European colonization) international (pursuit. "Culture industry of the multinational coach factoryoperation results across the region, it certainly will be a global culture integration, simplification, it aims to live for a long time in the people in different cultures, in a similar way to see and hear, to think, will they desire, thoughts, emotions and desires into the same pattern, all this is the global economy integration brings the cultural integration of the inevitable result. In fact, at the end of the 70 s to 80 s, we have of the mainstream media, fashion periodicals propaganda guidance and advertising, and the dress culture of the beautification orientation everywhere full of people's life, clothing design education including our dress teaching system and the use of teaching materials, they all contain typical characteristics of colonization. Now has the fashion trends of the western dress culture as the McDonald's food culture, Coca Cola culture, as the global economic integration as the pace of change is rapidly to survive and last for over years of different countries, different families have the most basic way of life (China society also failed to be free), this has become a global economic globalization brings the global market dominant culture to form the most powerful evidence.
