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the goal of green marketing
The goal of green marketing from the maximum limit consumption to the pursuit of sustainable consumption, which requires many development and utilization of renewable resources, reduce the waste of resources, prevent environmental pollution.
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(4) green marketing enterprise development
Green marketing enterprise is more exquisite, long-term interests and long-term development advantages, finally, to occupy the market initiative. So, enterprise production and marketing the contradictions concentrated expression in the immediate interests of enterprises, its own local interests, the enterprise and the consumer, the overall social interests and long-term interests conflict. The traditional marketing, although attention will benefit consumers and social enterprise with long term interests together, but it did not pay attention to sustainable development and green marketing. Green marketing is especially pay attention to the business activities of enterprises with the environment, and the relationship broke through the countries and regions of the boundaries, pay attention to the global environment. Thus, green marketing than traditional social marketing pay more attention to the human long-term interests.
(5) green marketing market have difference
Each country, region, a country between the different region between demand, especially environment (green) standards and marks exist quite different, specific standard are different, but the enterprise in the process of internationalization of this kind of problem must improve, countries in product quality, production, consumption, disposal of the use of environmental protection requirement will be no difference to the direction of the mixed and mutual development.
Two, the international green marketing
1. The international green marketing basic principles
In international marketing activities, in order to is developed, and tradefit flophe environment, the international society is gradually form a make both to give consideration to the principle
(1) trade and development should respect and maintain the environment about the sanity
This is in admit that human activities on the ecological system on the premise of influence there. It requires respect ecological system renewable limits, to take action to avoid species and species of irreversible damage caused, protect the natural ecological value.
(2) the international policy
Only when the international policy than each country or countries within the scope of the jurisdiction of the policy action when it should take more effective international policy. Environmental policy can reflect the environmental conditions or events the order of priority of the development of the differences.
(3) international disputes must solve international
Effective to solve international dispute is the request have openness, fairness and justice dispute mediation program.
(4) the prevention of science
In some cases take preventive measures to solve more effective than later. This measure is to early in the damage in the prevention and before easing the pressure on the environment, and access to new scientific information, this is formulated and carry out environmental policy, that indispensable.
