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The international green marketing content
The international green marketing strategy and the general sense of the international marketing strategy that is, basically have the following aspects of content and features
(1) deal with more plex marketing environment
Due to environmental factors, causes the enterpricoach outlet onlinese to join the international marketing in the face of the environment is more plex. For example, when a country consumer has strong environmental consciousness, the petitive advantage of the country's products will be very different now, the product is accord with environmental protection requirement sometimes even be decided to the success or failure of petition, such as artificial additives exceeds the food not only be market and producers will be punished. Thus, the enterprise must according to the different conditions to develop into all the country's marketing strategy, marketing objectives and marketing plan.
(2) development of the international green marketing technology portfolio
Enterprise in formulating the international green marketing strategy, we must consider in value, production method and the mass media international differences. According to the specific requirements of the world environmental protection laws and regulations, the choice of general application bination technology, or choose suitable for specific countries require technology. For example, the enterprise in the choice of product strategy, we must pay attention to enter the country for clean production, green product, environmental protection packing, the specific provisions to determine appropriate product strategy.
(3) implementation of international environmental standards and national standards
Since the 1970 s, many countries in the world are formulating and i coach outletmplementing national environmental standards. Environmental standards is being the key factor in the international market petition and to set up the green trade barriers is an important basis for the environmental standards. International authentication, means that from the international market, can break through the green pass the countries of the green trade barriers to international environment. So standards and national standards, has bee the international green marketing strategy of the enterprise is an important part.
(4) apply for a environment mark authentication
The current system, environment mark has bee the important measures of environmental protection all countries and the quality of products of the important security measure. Because without a environment mark of imported goods in many countries is restricted, and environmental marking system has also bee barriers to international trade new content.
