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Former New York runway model goes behind the seams and launches Mormon temple dress company
A Mormon model who spent two years walking runways around the world as a teenager is back home in Salt Lake City and beginning a new endeavor.
Rosemary Card was just 16-years-old when she moved to New York City to start her modelling career after signing a three-year contract with Elite, but by the time she was 18 she was finished with the business.
Card did not want to compromise her values or do anything she might later regret, but know she has found a way to combine both her love for fashion and her faith with a line of Mormon temple dresses.
'When people say, "Why did you stop modeling?" I always say, "Long story short is I feel like I’m able to offer more to this world,"' Card told the Deseret News.
Card, who is one of five children, was first noticed when she took a role as an extra in the first installment of the the hugely-popular Disney trilogy High School Musical.
It was on that set that someone told her she should be a model, and so on a trip to New York City with her mother she attended some open calls, getting a contract almost immediately with Elite Model Management.
With her career as a model becoming a reality now, her parents had some major concerns with how this might clash with their daughter's faith.
'They prayed about it and fasted about it, and they really felt like it was part of God’s plan for me,' said Card.
'So even though it wasn’t part of their plan, they didn’t feel like they could say to Heavenly Father, "Oh, it’s not in our plan. We’re not going to do it." But they felt like I was supposed to do it, and I think that gave them a lot of peace.'
Card also got some advice from a fellow Mormon who had also been a model, Leanne Freedman, who told her; 'You just take one inappropriate picture, and you will never get it back.'
Once in New York Card, then 16, spoke with her agency who allowed her Sundays off to attend church and things seemed to be going well until she traveled to Japan two years later.
Card does not explain what happened exactly, just that her standard were compromised and so she returned to Utah.
She went to school at Brigham Young, graduating in 2013, and started a photography business.
And now, eight years later, she is back in the fashion business, though this time on the other side as a designer making temple dresses.
'I know the purpose of the temple is not to be hot or to be flashy,' said Card.
'We’re not trying to be gaudy or draw attention to ourselves, but we want to wear the best that we have, and if the temple is the most important work on this Earth, we should be dressed our very best for it.
'I don’t think it has to be extreme, but I just want people to look nice.'
The company, Q.Noor, launched in November, and is already successful according to Card.
On the website Card writes; 'We believe there is a reason why temples are beautiful, and we think your dress should be too. You will love your Q.Noor temple dress for its beauty and comfort so much so that you can forget about what you’re wearing and focus on what is most important.'
She then adds; 'Whether 2016 has wedding bells or door-bells in store for you, find your perfect temple dress in our shop.'
All dresses are $85, and currently come in five styles, all simple, white and conservative in accordance with temple standards.
The temple dresses are worn over temple garments
