A True Radio DJ
Many people have forgotten exactly how powerful a DJ can be. Ever since radio was invented, by Marconi in 1896, they have had a want, desire and demand for the beloved disc jockey, more commonly known as the DJ. Yet it has come to my attention that people are calling themselves DJ’s; but they are either afraid or just blatantly refuse to acknowledge or even just talk to the one force that drives them and keeps them in business, their audience. You look at the world famous DJ’s there have been. Whether you like the music that they play or not, they all have one thing in common, and that is they TALKED to their audience. It could have been Dr. Demento, Wolfman Jack, Casey Kasem, Adrian Cronauer, or an endless list of nationally and world famous DJ’s. They all played music on the radio, which they all did very well. But they did one even more important thing, they made their audience feel welcome, and made them feel like they were talking directly to them. Now any ‘MONKEY’ can play music but as a DJ’s job is to keep the energy flowing convey feelings thoughts through not only their speech but also their music that they play. Many people have forgotten exactly how powerful a dj can be. Case in point, look at Don Imus, and how his words affected the nation. Or how people like rush Limbaugh and Lars Larson can either inspire or infuriate people just by the words that they chose to use. Do you honestly think that anyone would remember the Wolfman if all he ever did was play music and never talked. Would he have shown up in American Graffiti? Would they have ever made a movie called Good Morning Vietnam, about Adrian Cronauer, if he didn’t push the envelope and talk to his audience? And made them want to laugh and dance. So in conclusion don’t call yourself a DJ if you refuse to get on the air and refuse to acknowledge and talk to one group that keeps you in business your audience.