Subject: FW: Fwd: WalMart wine
For all you wine lovers out there, this is note-worthy!!!!
Wal-mart announced that, sometime in 2007, it will begin offering
customers a new discount item ----Wal-Mart's own brand of wine.
The world's largest retail chain is teaming up with Ernest & Julio
Gallo Winery of California to produce the spirits at an affordable
price, in the $2-$5 range.
Wine connoisseurs may not be inclined to buy a bottle of Wal-Mart
brand into their shopping carts, but "there is a market for inexpensive wine," said
Kathy Micken professor of marketing at University of Arkansas, Bentonville.
"But the right name is important."
Customer surveys were conducted to determine the most attractive name for
the Wal-Mart wine brand. The top surveyed names in order of popularity were:
10. Chateau Traileur Parc
9. White Trashfindel
8. Big Red Gulp
7. World Championship Riesling
6. NASCARbernet
5. Chef Boyardeaux
4. Peanut Noir
3. I Can't Believe it's not Vinegar
2. Grape Expectations
1. Nasti Spumante
The beauty of Wal-Mart wine is that it can be served with either white
meat (Possum) or red meat (Squirrel).
P.S. Don't bother writing back that this is a hoax. I know possum is not
a white meat.
