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The IFA in Berlin to give fresh impetus to business with consumer electronics. But also the PC industry uses the show to prepare for the holiday shopping season. Tablets and Smartphones, it is in a profound change.
Alongside the consumer electronics is increasingly the PC industry at the IFA as a fair platform and won himself a place in Berlin. "We will see the biggest impact of hardware for Windows 8.1 at the IFA," announced Oliver Kaltner by Microsoft.
In addition to the surface tablet from its own home alone 25 new units of hardware partners with the new operating system would be to see Windows 8.1. The smallest tablet lightweight notebooks, the range will ranging devices for professional use, Kaltner, who is responsible for the software group for the Consumer Division said.
"The most important trend remain clearly touch & type products," said Wilfried Thom at Acer for the business in Central Europe. The company wants to introduce a wide range of devices from the Smartphone over laptops in Berlin to back to all-in one-PCs, all via a touch-sensitive screen that operate.
According to market researchers, the industry is currently firmly under pressure. Recently, Gartner identified that collapsed the market in Western Europe by 20 percent. However, Acer Manager Thom holds that kind of a fallacy. "The classic figures to the PC market communicate market researchers IDC and Dataquest today as it was ten years ago", criticized Thom. The growing segment of smartphones and tablets remain completely disregarded it.
Only therein lies the reason that the numbers were always negative, notes of Thom. "The classic PC market is changing massively for two or three years, increases, so does the number of devices." A completely false impression arises without the numbers to the Tablet market. "We therefore also speak of the new IT market." In the segment of touch & type devices and the convertibles Acer was 2013 leader in the first half of the year with a share of 45 percent, according to GfK.
Especially devices from the consumer electronics and home appliances in the foreground at the IFA in Berlin (September 6 to 11). Back modern flat-screen TV and the smart TV are a traditional focus this year.
