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Paying the milk and yogurt in the supermarket via smartphone ? Two large German retail chains offer this service . Each chain cooks like their own pay - soup . Who wants to pay for mobile, needs its own digital wallet for each supermarket.
German supermarkets in the fight for digital wallet has begun. The large retail chains to test mobile payment method . Edeka already started mid-May. Since then, customers can pay via smartphone during cheese and sausage Edeka discounter Netto . Rewe is now also jumped on the train towards " Mobile Payment " . Since early November, you can also whip out to pay cash to the Rewe his mobile phones in dubai .
App to Pay
Paying with iPhone and Co. is simple. The customer downloads previously downloaded an app and logs on to the mobile payment method . At Rewe him the POS indicate the amount to be paid by QR Code , the Successor of barcodes. The code is scanned with a smartphone , and Customer agrees to pay by app . Unlike in the net - app: you generated for each purchase a number code which is valid for five minutes. At the checkout , the customer calls the code, and the goods have been paid .
"With mobile payment , we offer a modern payment alternative for smartphone -savvy customers," said spokeswoman Christina Stylianou net to heute.de . How often the net app has been downloaded in the last six months and pay as many customers are already mobile, it makes spokesperson " for competitive reasons " not applicable . It should be no secret that so far only a few customers use the new payment method .
Test how the customer wants to pay
" In the food trade is still primarily paid with cash ," said Rewe spokesman Andreas Kraemer of heute.de on demand . One therefore expects " first with a low single-digit percentage of payments " via a smartphone app. Ultimately, it Rewe with the new payment method immediate concern " to test whether and what alternatives customers want when you pay ."
"The activities of trade are certainly stimulating market ," says Frank Schipplick , financial expert at the Hamburg consultancy Steria Mummert Consulting . But : "There are still some obstacles to overcome before retail chains will reach a broad user acceptance of mobile payment systems . " The main obstacle is the lack of standardization . Each chain still cook their own mobile soup .
Island solutions confuse the customer
Studies have shown that the average consumer needs to cover his daily average of more than nine different shopping sites. Therefore had to be found for all the stores a single payment solution so Schipplick to heute.de .
Isolated solutions of individual chains are counterproductive and confused customers. " After all, no one is running with multiple wallets in the pants around so that he can pay at the dealer 1 and 2 at the dealer with purse wallet with 2 first Just need a little more gsm mobile phones wallets and want customers ," says Schipplick .
Banks are still reluctant to
Even the IT industry association makes the same score. In a Bitkom position paper in February of this year, the IT trade association is in favor of a unified digital wallet . Even and especially the banks are required here , says Schipplick . But is currently held back yet . "They are afraid to cannibalize their own business cards with the mobile services and therefore are not careful."
