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EnlightenedOsote's blog: "Interesting"

created on 06/28/2007  |  http://fubar.com/interesting/b96664

Blue Ball Machine

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This Guy Can Get 59 MPG in a Plain Old Accord. Beat That, Punk. News: Drafting 18-wheelers with the engine off, taking death turns at 52 miles an hour, and other lessons learned while riding shotgun with the king of the hypermilers By Dennis Gaffney on a midsummer saturday in a sprawling wisconsin parking lot, about a dozen people are milling about a candy-apple red Honda Insight. They're watching Wayne Gerdes prepare for his run in Hybridfest's mpg Challenge, a 20-mile race through the streets of Madison. Wayne is the odds-on favorite to win the challenge, in which drivers compete to push the automotive limits not of speed and power—a desire those gathered here consider old-fashioned and wasteful—but for the unsexy title of Most Fuel-Efficient Driver in the World. Wayne is believed to be that driver, but he's nervous, because all day long the hypermilers—the term Wayne invented to describe the band of brothers who push the limits of fuel efficiency—have been getting crazy-high miles-per-gallon readings, as much as 100 mpg. For the race, he's borrowed a buddy's Insight and, in order to decrease the car's mass, jettisoned everything that's not screwed down. Car detritus—a pillow, towels, cleaning supplies, a tool kit—sits neatly on a blanket on the macadam. What can't be jettisoned is Wayne himself, who at 6 feet 1 inch and 210 pounds looks too big to fit into this tin can two-seater. ("I would love to lose 60 pounds," he tells me, "because it would help my mileage.") In Wayne's world, fuel efficiency is not about the car. It's about the driver. Wayne doesn't get high mpg marks by tinkering with engines or using funky fuels or even, most days, by driving a hybrid. He gets them by driving consciously—hyperconsciously. He takes out his wallet and his keys. Then he removes his sneakers. "We'll put them on eBay," cracks one of the onlookers. "He's speeding," someone says as Wayne exits the parking lot. "Look at him go." Wayne is doing no more than 15 miles per hour. Before he's out of sight, though, he turns a full loop on the exit road to slow himself down, so he doesn't have to brake at a traffic jam ahead. Wayne hates braking. Forty-five minutes later, Wayne is still driving the bucolic 20-mile course when raindrops as big as marbles begin falling and winds send trash hurtling across the parking lot. Everyone runs for cover, and I jump into a Toyota Prius owned by one of Wayne's hypermiling buddies, Dave Bassage. Puddles and high winds are a hypermiler's nightmare. "Nature's putting on its own energy show," says Bassage, watching the blasts of lightning through his water-splattered windshield. "This pretty much screws Wayne." two nights earlier, on a clammy 80-degree Chicago evening, I wait for Wayne at the curb at O'Hare International Airport. I first see his technique as the car he's driving, a 2006 Honda Civic Hybrid, pulls over to pick me up. Drifts over, actually, like a jellyfish. Around Wayne is madness in motion: Drivers in four lanes are accelerating hard, weaving erratically, or grinding to a halt. To Wayne, these are the driving habits of the ignorant and the wasteful—which is to say, nearly all of us. Wayne's car glides to a stop as if it has run out of gas. Wayne has stopped without braking. The car is owned by his friend Terry Honaker, who, with his wife, Cathy, is along for the ride. Inside it's hotter and even more humid than outside. As we take off—or, more accurately, as the vehicle rolls forward really slowly—I notice that all four windows are closed and the AC is off. I'm sitting in one of the most technologically advanced cars in the world, and it feels like I'm trapped in a fanless tollbooth in Biloxi, Mississippi, in August. We take the interstate to Wayne's house. The speed limit is 55, and most of the traffic is zipping past at 75 or so, but Wayne hovers around 50 mph. He's riding the white line on the right side of the right-hand lane. "Why are you doing that?" I ask from the backseat. "It's called ridge-riding," he explains, using another term he's invented. He ridge-rides to let people behind him know that he is moving slowly. I imagine it's also a way to avoid dying plastered to the grill of a semi. Ridge-riding, Wayne explains, saves gas in the rain, as it gets the wheels out of the puddly grooves in the road created by more, let's say, traditional drivers. "People are burning fuel to throw water in the air," he says, adding that you can hear if you're driving in the road's grooves or out of them. That's interesting, but I'm having a hard time concentrating, because my back and butt are beginning to stick to the seat. "Is anybody a little warm in here?" I ask. I don't think Wayne hears me, because, as a Chevy Tahoe whizzes by, he notes, "I imagine that it's getting 10 to 13 miles per gallon climbing this hill. We're getting about 80. It'll drive you crazy." I'm thinking that hypermiling consists of driving like a 90-year-old in a mobile sweat lodge, but I'm about to find out I'm wrong. Really, really wrong. "Buckle up tight, because this is the death turn," says Wayne. Death turn? We're moving at 50 mph. Wayne turns off the engine. He's bearing down on the exit, and as he turns the wheel sharply to the right, the tires squeal—which is what happens when you take a 25 mph turn going 50. Cathy, Terry's wife, who is sitting next to me in the backseat, grabs my leg. I grab the door handle. As we come out of the 270-degree turn, Cathy says, "I hope you have upholstery cleaner." We glide for over a mile with the engine off, past a gas station, right at a green light, through another green light—Wayne is always timing his speed to land green lights—and around a mall, using momentum in a way that would have made Isaac Newton proud. "Are we going to attempt that at home?" Cathy asks Terry, a talkative man who has been stone silent since Wayne executed the death turn in his car. "Not in this lifetime," he shoots back. Wayne is paying attention to the road, not the banter. He's had to turn the engine back on earlier than he usually does after taking the death turn. "I hit the turn at 50, 51," he says. "I should have hit it at 52."
Although the U.S. market for bottled water has climbed steadily over the past 30 years, from 3.43 billion gallons in 1997 to 8.82 billion gallons in 2007, up to 40 percent of the nation’s bottled water is merely purified tap water. That’s what distinguishes premium bottled waters. Standard bottled water is public water that, one hopes, gets an extra boost of filtration, distillation and/or ozonation. It’s packaged and then marketed as a healthier, handier way to stay hydrated. Premium water, on the other hand, comes from virgin sources—and from companies that maintain the pristine nature of those sources. In 2004, an uproar resulted when Londoners discovered that Coca-Cola sourced its U.K. version of Dasani from the public water supply. One newspaper declared, “Eau dear.” With its metaphorical tail between its legs, Coca-Cola withdrew its bottled water from the British market. Europeans might use purified tap water for ironing, but they won’t drink it. Where, then, to find the best bottled water? “That would be akin to asking where the best wine is coming from,” says Mascha. After all, some wine connoisseurs swear by Bordeaux, others by Barolo. “That’s the beauty of what I am talking about… We can have many different waters with many different flavors with many different aspects, and we should really enjoy the differences and the variety and not look for just the best water.” Mascha’s recommends comparing water terroir at Colette, a water bar in Paris, where customers can select from more than 100 labels. Of course, water differs from wine in some regards. For one thing, even a connoisseur such as Mascha can’t discern a water’s source in a blind tasting. “The flavor in water is very subtle,” he says. And, it doesn’t improve with age. “The only difference between rainwater and iceberg water is 18,000 years… I think where the age of the water makes a difference is not so much in the flavors or taste, but in indicating the source of the water.” See our slideshow of Most Expensive Bottled Water For example, 10 Thousand BC bottled water comes from 10,000-year-old ice. Because there were few, if any, pollutants 10,000 years ago, this British Columbian luxury quaff is “very, very virgin.” When a new luxury product is born, can Hollywood be far behind? Already 10 Thousand BC has at least five feature-film product placements lined up. Also available: designer bottles with charms, pendants and necklaces made with cubic zirconia and diamonds “for some of the very special events we have been invited to as gifts for royalty, celebrities, movies and international business clients,” says Andrea Bates, vice president of Source Glacier Beverage Co. The cost of those bottles will range from $250 to $550, with proceeds going toward charities that the company supports. An invitation-only Premium Water Summit is set for May 5 and 6 in Barcelona, Spain, home of co-organizer Wawali Way of Life. The invitees include not only bottlers and distributors, but also chefs and sommeliers from Australia, New Zealand, Japan, South Africa, Europe, the United States, Chile and Argentina. Organizers are proposing the creation of a Premium Water Society to promote ethical and quality standards. That might advance the sophistication of consumers. In his book, Mascha offers guidelines for water and food pairings, drinking temperature and even decanting. Some bottlers aren’t waiting for people to make the wine-water connection. Lauquen Artesian Mineral Water from Patagonia, Argentina, is labeled “Reserve.” And, taking a cue from the wine industry, Equa from Brazil is working on a series of bottles sporting art reproductions. The twist: A bottle of standard Equa will be placed conspicuously within the famous work represented on the label. At $15 or more, the water will cost consumers about the price of a decent bottle of wine. Meanwhile, Iskilde from Denmark and Bling H20 from Tennessee offer cork-sealed bottles. Madonna’s accountant should be glad his client doesn’t have a Bling habit. While the water does come from a virginal spring, the bottle is “blinged” with Swarovski crystals, jacking the price to a whopping $441 per case. Suddenly, that $60-per-case Kabbalah water sounds like a bargain. We’ve ranked 10 of the world’s premium waters in approximate order of most to least expensive. A few caveats: Not only do these bottled waters come in different sizes, but “cases” are different as well. Some are six bottles, others are 12; one is sold in 24-bottle sets. We provide the bottler’s per-case price, as well as a cost per 750 milliliters (regardless of the bottle’s actual volume). Perhaps, eventually, these boutique bottlers will take yet another cue from vintners—and standardize their serving sizes.
Janice Kleinschmidt 2008-04-11 12:17:54.0 © Bling H2O bottled-water-01-d.jpg Fancy water that's costlier than wine A few months ago, Madonna’s pal let it slip that the Material Girlfriend spends $10,000 each month for water blessed by Kabbalah rabbis. Other celebrities—namely Jeff Goldblum, Demi Moore, Ashton Kutcher, Naomi Campbell and Liz Taylor—reportedly share Madonna’s appreciation, if not her line-item budget, for the stuff. When it comes to devotion for premium water, however, that’s just the tip of the iceberg. In fact, Berg, a bottled water company in Newfoundland, Canada, harvests the Arctic’s natural product of the Ice Age. Michael Mascha, author of Fine Waters and founder of the FineWaters web site, refreezes iceberg water into cubes and uses it to mix martinis. “If you use a very expensive vodka,” he says, “then you should also pay attention to the water.” Berg is one of the top 10 exclusive bottled waters named by anthropologist-turned-water-expert Michael Mascha— who, incidentally, declines to comment on Madonna’s drink of choice. “I’m talking about water in the epicurean sense,” he says. See our slideshow of Most Expensive Bottled Water Bottled water is the next wine, according to Mascha, and like wine, bottled water has terroir, or a sense of place. But unlike wine, he says, “water is really in touch with the ground.” (Except, that is, in the case of Tasmanian Rain and Cloud Juice, two bottled waters from Tasmania that are collected before raindrops hit the soil). “Water is really an expression of the local geology,” says Mascha. Just as consumers have embraced the concept that chocolate is no longer merely a candy bar stamped “Nestlé” (the world’s largest water bottler, by the way) and salt is more than crystals in a cylinder labeled “Morton’s,” so too are they coming to appreciate the different tastes and “mouthfeel” of premium waters. Says Mascha, “Bottled water is now making the transition from being considered a commodity to being considered a natural product with its own origin.” While Europe and Japan have long-held traditions of drinking luxury water, Claridge’s in London “changed the landscape of how water is perceived in the U.K.” by introducing a water menu. Other properties decided they must have water menus to be on the same level as the distinguished hotel. On the other side of the Atlantic, plying luxury waters are The Blvd restaurant in the Beverly Wilshire Four Seasons hotel in Beverly Hills, Calif.; The Water Works Restaurant and Lounge in Philadelphia, Pa.; and The Setai hotel in Miami, Fla.

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