The act of paying others money to edit [Wikipedia] entries in order to cast the employer's company, product or point of view in a better light. Coined by [Stephen Colbert] of [The Colbert Report].
When money determines Wikipedia entries, reality becomes a commodity.
"IBM could throw some of their money at perception and make their product 'objectively better', then Microsoft can just fire their cash cannons back and we're off to the races. This is the essence of wikilobbying." - Stephen Colbert
