Getting your small business on social sites and building a strong social media platform can help you gain more customers and ultimately make more sales. However, what specific actions can you perform on social media to drive more sales to your business? Here are a few ideas:
Create Short Videos for YouTube
One of the biggest social networking sites is YouTube. Its capacity for storing and sharing millions of short video clips seems endless. While it started out as a way for anyone to post their short videos online, it has evolved into a successful social media marketing medium for small and medium business.
Using the highest video production elements (sound, light, editing), create short videos that you can share with customers and potential customers. There are a wide range of topics you can use for your videos, including:
Keep your finished videos short. An average of 3-5 minutes is sufficient. The best advice is to use a professional video production company to help you create your marketing videos. With your face and product on the internet, you will be better equipped to connect with your customers and guide them toward making a sale.
Use Twitter to Drive Website Traffic
Your Twitter account is a useful social media marketing tool to get visitors to your website or even a landing page. However, rather than “cry wolf” on Twitter, don’t send your followers to your website every hour of every day. Make it a special reason. Are you having a special sale? Perhaps a closeout special? Did you post a new informative article? Those are the times to drive traffic to your website. Having something new and exciting on your business website gives your followers reason to click your link – and it gives you good motivation to continually update your website as well.
Gather Valuable Market Research
One way to drive sales is your constant attention to improving your product or delving into new product development. Of course, obtaining valuable market research is of vital importance in this area. Many small to medium businesses use Facebook and other similar networking sites as a social media marketing research tool.
Once you have a substantial following of fans on Facebook, you can pose questions and ask opinions. Facebook users love to comment and share their ideas. Ask about how your product could be improved. Post an update questioning whether your Facebook fans would consider buying a new product. You might even use Facebook followers as a test base, offering a free test product for their opinion. This gives you valuable information about your customer opinions about products and services.
Having a social media strategy for marketing and driving sales is a smart move, both for your branding endeavors and your overall sales. Getting an early start on building a social media profile will give you the social media tools later to drive business to your store or website
Yuan As a reserve currency |
The People’s Bank of China has ended a two-year peg to the dollar and manage the yuan or renminbi (RMB) with reference to a basket of currencies. As a result of this the currency closed at its strongest level since 1993. The Yuan is permitted to rise or fall 0.5 per cent from daily reference rate. It has been felt that Yuan has been kept at an artificially low level and has significantly contributed to the global financial crisis. In order to mitigate the possibility of third recession, the Asian Development Bank (ADB) has proposed the Yuan as an alternative to the US dollar.The ADB study, entitled “The Future Global Reserve System — An Asian Perspective”, recommended having Asia’s vast currency reserves play a more important role in stabilising the global financial system, through swap lines, the International Monetary Fund’s Special Drawing Rights (SDRs) and other borrowing. As per the ADB report undertaken by 11 economists including Joseph Stiglitz and Barry Eichengren, once the Yuan becomes more convertible, it can gradually grow to become an international currency and by 2035, it can be expected that Yuan may share about 3 to 12 per cent of international reserves. ADB says that a new global reserve system is absolutely essential if the global economy could be restored and sustained to prosperity. |
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Overall fiscal scenario needs austerity measures |
“The test of our progress is not whether we add to the abundance of those who have much. However, owing to the economic slowdown in 2008-09, there was a sharp deterioration in the fiscal position leading to abandoning the targets set under the Act in 2004. The slowdown resulted in a fall in the tax revenues as a percentage of GDP thereby forcing the Government to borrow from the market to counter the downswing and trigger recovery. The borrowings were mainly used by the government to fund crucial stimulus measures, known as ‘Pump Priming’ which is aimed at generating not only employment, incomes and demands but also pushing up the rate of investment, both by the Government itself as well as by way of motivating the private sector as economy starts showing signs of recovery. To revive the economy, the Government of India, like most other economies hit by the recession, announced a slew of stimulus packages earmarking Rs 20,000 crore ($200 billion) for infrastructure, industry and export sectors. The stimulus package had continued the highly expansionary fiscal policy, boosting demand with tax cuts and spending increases on the rural sector. Complimenting the stimulus package, the Reserve Bank of India, with a prudent monetary policy, took steps to pump in sufficient liquidity in the financial system asking the banks and other financial institutions to ease the cost of funding, signaling the lenders to lower their interest rates. It is due to these initiatives that the Indian economy fared much better than other countries of the world thereby registering a growth rate of 6.7 percent. (2008-09). The Government of India, in its first full year budget (2010- 11) since the resounding victory in May 2009 elections, aimed at achieving a growth rate of 9 percent thereby temporarily abandoning fiscal consolidation. In fiscal year (FY) 2010/11 (ending in March 2011), the government is attempting to direct fiscal policy prudently. The government continues targeted spending on key areas such as infrastructure, agriculture, health, and education, while reducing oil and other subsidies. On the tax front, it lowers taxes for the middle class, and raises customs and excise taxes on petroleum products. It expands divestment and privatisation initiatives to increase government revenue receipts. The introduction of Goods and Services Tax, in April 2011, which subsumes the other indirect taxes such as cenvat, service tax, state level VAT, octroi etc, is expected to boost up the revenues. The new fiscal consolidation plan will reduce the central government’s fiscal deficit from a revised estimate of 6.7 per cent in the fiscal year 2009/10 to 5.5 per cent in fiscal year 2010/11. The budget of 2010-11 announced in February marks the country’s first step towards fiscal consolidation after two years of deteriorating finances. The main aim of the budget is to bring India’s growth level back to 9 percent and address the issue of distribution of wealth for the low income groups, particularly in rural areas, at the same time aiming at the reduction of fiscal deficits. On the would boost up the revenues due to re-distribution of the burden of taxation equitably between manufacturing and services bringing about a qualitative change in the tax system, bringing down the compliance cost and enabling the trade and industry to become more competitive leading to an increase in exports and lower prices for domestic consumers thereby increasing the demand and also raising the level of GDP. The GST would have all the merits of VAT which includes minimising tax evasion due to which the government may end up with a revenue surplus within a short period of time. On the expenditure side, the budget includes an increase in the allocation for infrastructure sector and a gradual increase in the social security sector. Thus the spending on the infrastructure and social security sector would encourage investments, create employment opportunities, increase demand and consumption thereby contribution to the overall growth of the economy. On the other hand, while pursuing an expansionary fiscal policy (a net increase in the government spending), the government needs to exercise caution that the resultant fiscal policy does not become unmanageable by way of not only increased interest burden but also its impact on the liquidity and inflation in the economy which can make the fiscal policy counter productive to some extent. Also, massive borrowings by the government leads to an increased fiscal deficit. It is not the mere size of the fiscal deficit that is important but also the use to which this fiscal deficit is put, matters a lot. This raises the question of whether a high fiscal deficit can raise the rate of growth of the economy as all the affected governments in the global crisis have opted to go in for massive borrowings to reviving the economy. Most of the European governments and the United States of America at present have been running in high fiscal deficits, some of them even over 10 percent. Despite such high fiscal deficits in the western countries, it has not caused alarm because most of the borrowings are by and large used productively. On the contrary, the Indian experience shows that more than 60 percent of the borrowings have been incurred on revenue items and thus it has only met the consumption needs of the economy rather than increasing the medium term productivity. As such, there is always a debate in India whether a high fiscal deficit is desirable and manageable to ensure that it leads to high growth. Hence, to achieve fiscal consolidation, thereby keeping the fiscal deficit under manageable limits, the government should focus on utilising the borrowings to qualitative use so as to increase the productivity of the economy which determines the impact on growth. On the revenue front, one of the critical factors for India’s fiscal consolidation will be the timing and the details regarding the implementation of the nation-wide GST system. A successful implementation of the GST could pave the way for a structural improvement in budget revenues. Also, the government should aim at a “calibrated exit strategy from the expansionary fiscal stance of 2008- 2009 and 2009-2010” as suggested by the 13th Finance Commission. Reforms to the Fiscal Responsibility and Budget Management Act should be brought in which will replace the current legislation that expired in March 2010. Therefore, the future of India’s fiscal policy should be aimed at consolidating the notable fiscal progress made in recent years and that would require a lasting consensus on a fiscal system capable of harmoni-sing macroeconomic stability with other public responsibilities in terms of growth and distribution. The focus should be on the efficiency, effectiveness and quality of expenditure. The expenditure should be directed towards social sector which would create employments and incomes on the one hand and increase the medium term productivity of the economy on the other. It must also be ensured that proper mechanisms are put in place through promoting the development of balanced and democratic fiscal institutions so that the impact of future global economic shocks might be prevented. Since public finances are at the heart of the democratic process, all efforts should be made to ensure that the tax payer’s money is put to effective and efficient use.
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India and Canada : From Suspicion and unease to a strategic partnership |
India and Canada : From Suspicion and unease to a strategic partnership
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Tension in West Asia |
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Uncertainties in Kyrgyzstan |
The history has shown merciless trends of ethnic violence and for the parochial interests humanity has suffered a lot. An ethnic violence has a long-drawn history of mutual grievances. The sudden riots in Osh, an extension of Ferghana Valley, and Jalalabad had a long background mutual discomfort. The Ferghana Valley, where the violence occurred, is a tinderbox of ethnic conflicts. The borders of the three Central Asian states – Kyrgyzstan, Uzbekistan and Tajikistan – that converge in the fertile valley were arbitrarily drawn by Joseph Stalin more than 80 years ago. Four days of rioting left an estimated 2,000 people dead and some 4,00,000 displaced, of whom about 1,00,000 fled to neighbouring Uzbekistan. Seventy per cent of the buildings in Osh, second largest city of Kyrgyzstan with a population of 2,50,000 people, were torched. The recent genesis of the ethnic violence can be traced back to the second “Tulip Revolution.” President Kurmanbek Bakiyev, who came to power as a reformer in the post-Soviet state, was overthrown and took refuge in Belarus under Alexander Lukashenko. Roza Otunbayeva has assumed as the interim leader of Kyrgyzstan. Many expected Moscow to respond with the same resolve to the crisis in Kyrgyzstan, where it has a military base; Kyrgyzstan is also its ally in the Collective Security Treaty Organisation (CSTO), a defence bloc of seven former Soviet states, which also unites Armenia, Belarus, Kazakhstan, Tajikistan and Uzbekistan. The clashes were the worst ethnic violence to hit impoverished Kyrgyzstan since it gained independence with the collapse of the Soviet Union nearly two decades ago. |
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CONFERENCE THEME NOTE International Arbitration is the preferred choice of multinational business entities to resolve their commercial disputes. Arbitration is increasingly becoming popular with parties in India to settle their international as well as domestic commercial disputes. It is believed that claims ranging to several thousand Crores of Rupees are locked up in construction disputes alone in India. Given the mammoth investment that has been proposed for infrastructure projects in India (which would include substantial foreign investment), the next decade will see a tremendous increase in infrastructure related disputes arising from India being resolved through International Arbitration. With a view to providing a focus on the emerging trends in International Arbitration, the Construction Industry Arbitration Council (CIAC) under the patronage of Construction Industry Development Council, India (CIDC) and with the support of United Nations Commission on International Trade Law (UNCITRAL), Asian-African Legal Consultative Organization (AALCO), and the Singapore international Arbitration Centre (SIAC) will be organizing a conference on “Emerging Trends in International Commercial Arbitration” from 18th to 19th December 2010 at New Delhi. This conference will not only deliberate on the emerging trends in International Arbitration but will also focus on best practices in this area. The topics to be discussed will include a comparative analysis of institutional arbitration versus ad-hoc arbitration, a discussion on the new UNCITRAL Arbitration Rules 2010 (which replaces the 1976 edition of the Rules), the new SIAC Rules to be adopted in the latter half of 2010, the new IBA Rules on taking of evidence in international arbitration that was adopted in May 2010, documents-only arbitration and the legal issues that arise in the context of Online Dispute Resolution / Cyber Arbitration. The session on Online Dispute Resolution would be of particular interest as it is a relatively new topic in India. While dispute resolution processes are required or are in place for disputes that arise out of usage of Internet or in Electronic Commerce, Online Dispute Resolution for all kinds of disputes (including infrastructure related disputes) is something that might become very popular in the future. The legal issues that might arise in this context would be discussed during the Conference. Online Dispute Resolution is likely to present a convenient platform for a large number of SMEs and individuals to pursue their claims online and get a binding decision in a cost efficient and less time consuming manner. It might also assist in the Government’s and the Judiciary’s mandate for speedy resolution of commercial disputes. The development of Online Dispute Resolution in India would find legislative support in the Information Technology Act, 2000 which provides for recognition of electronic records and digital signatures. The legal issues in this context would also be deliberated at the Conference. Apart from Online Dispute Resolution, other emerging trends in International Arbitration as enunciated above would also be discussed and debated. Who should attend the conference? Arbitrators, judges, lawyers, in-house counsel, legal officers, engineers, project managers, senior government officials, Small medium enterprises, Bankers, Insurance agencies, academicians, policy makers and all those involved in dispute resolution, especially professionals associated with the construction industry as well as the IT Industry. |
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Development Communication is defined in communication studies as an organized effort to increase control over resources and regulatory institutions by groups and movements of those hitherto excluded from those controls. It is a forum which educates and mobilizes masses to take active and intelligent participation in development activities with maximum efforts. It generally includes educating masses about their socio-economic environment, building self-reliance based on solidarity support and sharing, involvement of people in deliberations and decision making, motivating people to acquire an ability to manage conflicts and to build consensus and finally to help the people with interest aggregation and problem articulation.
Scope and Areas of Work
The experience of the past sixty years has demonstrated the crucial importance of communication in the field of development. Within the perspective of development communication, two trends developed successively: an approach that favoured large-scale actions and relied on the mass media, and an approach that promoted grassroots communication (also called community communication), promoting small-scale projects and relying especially on small media (videos, posters, slide presentation, etc.).
Development communication is an extraordinarily broad field. It covers a wide range of topics, from the traditional themes of agriculture, health and public awareness, to newer areas such as governance, small and medium enterprises (SMEs), urban development, youth, and so on.
Communication uses a wide range of approaches, from "social marketing" (which draws on advertising and marketing to promote development goals) to participatory approaches that work with local people and help them communicate their needs and opinions to others. It covers lobbying and advocacy, mass marketing and highly targeted campaigns.
Communication can serve various audiences: farmers, villagers, herders, teachers, students, women, policy makers, extension workers, scientists, unemployed youths, prostitutes, health workers, suicidal teenagers, small businesspeople, fisher-folk, government officials, treaty negotiators, donors, ethnic minorities...the list is long. Determining the correct audience is a vital part of a successful communication intervention.
Communication uses many different types of media: mass media such as radio, television and the press; electronic media such as emails and websites; interpersonal media such as training courses, meetings and face-to-face contact; narrowcast media such as posters, flyers and handouts.
Nature of the Job
Having a Degree or Diploma in Development Communication, one can work as a Communication, Monitoring and Evaluation Officer for a major International or National Non-Government or Non-Profit Organizations. One can also work as a Consultant on part-time or assignment basis. The basic job is to strategize or plan communication activities based on participatory approaches including media and interpersonal communication channels which may facilitate a dialogue among different stakeholders involved in a development activity having a common development problem or goal by setting a number of activities to contribute to its solution, or its realization.
You can also work as a Researcher, Extension Worker or as a Development Practitioner to deal with development problems and experimenting and implementing appropriate solutions. But you are not the only performer. The process must be based on the active participation of the end users and involve the other stakeholders working with the communities. This is the fundamental basis of participatory development communication.
Where to Study and the Eligibility
Most of the University Departments offering a Post-Graduate or Under-Graduate program in Mass Communication and Journalism generally have Development Communication as one of their main subjects. Some Universities, Colleges and Media Institutions also offer specialization in Development Communication. Anwar Jamal Kidwai Mass Communication Research Centre (AJK-MCRC) of Jamia Millia Islamia, New Delhi offers a unique one year Post-Graduate Diploma Program in Development Communication which familiarizes the students about various concurrent development initiatives taking place at Global and Domestic level. The Department of Mass Communication and Journalism of Guru Jambheswar University has recently started a Masters Program in Development Communication.
The Eligibility to take admission in these courses is generally a Bachelor’s in any stream having some understanding of socio-economic issues. The selection will be based on a written test followed by a personal interview. One having a good knowledge of current happenings in development sector can get a selection.
Where to Look for the Job
Most of the Non-Government and Non-Profit organizations advertise their vacancies in newspapers. Now a day you can also find all the details regarding the jobs on the websites of these development agencies. Consulting firms generally have databases of CVs. Search the name of these firms, get yourself registered with them and frequently visit their websites to find out how to submit your CV to them. Further, universities and colleges also do consulting work, often in research rather than project implementation. So, universities websites can also be helpful.
Remuneration
The salary in development sectors depends on various factors. Your qualification and experience, your expertise in a particular field, the budget of the project, the implementation agency, the donor, the length of the assignment, the urgency of the project all counts. Some employers like United Nations Agencies and USAID follows a set rules governing how much they will pay for a certain assignment. They look in particular your qualifications and experience and then set the rate accordingly. The salaries of International Development bodies are generally tax free and they also offer high incentives.
Excelling your Skills
A development communication practitioner should have a prior understanding of the local development dynamics of a place or community where or with whom he/she is planning to work. Without such prior knowledge, it is often very difficult to build a sound understanding of the setting, even by conducting participatory rural appraisal activities.
Further, identification of relevant sources of documentation and resource people and/or organizations that know the community very well should be the first thing to be considered.
At the beginning, you need to excel your skills to collect preliminary information on the community with whom your NGO is working and its environment, entering the community, getting to know the people and the resource persons in the community, developing a more thorough collection of information with the participation of the local people and resource persons, and facilitating a dialogue with them.
But what really development communication means is building a relationship, developing collaboration mechanisms, facilitating and nurturing the exchange of information and knowledge, negotiating roles and responsibilities, and most importantly, building mutual trust. Here your interpersonal communication skills will count more.
Dear Client,
Greetings From ICA !!!!
On behalf of ICA we cordially invite you to join us at the ICA Job Fair at Institute of Computer Accountants (ICA) 31, Inderdeep Building, Ashok Vihar Delhi-52. This Job fair is an excellent opportunity for you to meet with our existing students as well as working professionals seeking full-time, part-time, internship and other positions in the field of accounting & MIS,Marketing, Sales, Computer Operator etc.
It also will enable you to network with other employers as well as promote your company in a large public forum.
2010 ICA job fair Details
• The JOB FAIR will be held on 25th Nov at 10:00 AM.
• The registration deadline is 23, Nov,2010
• There are no charges for attending the fair and we believe that it is an efficient opportunity to survey a large number of job applicants quickly and inexpensively.
Venue of Job Fair
ICA-Zonal office
The Institute of computer Accountants
Plot No. 31, Inderdeep Building,
IInd Floor, Ashok Vihar Xing,
Wazirpur Inds. Area Computer Mkt.
Near Ring Road,
Delhi-110052
Land line:- 011- 47086000, 47021602-04
We are expecting a gathering of around 500 candidates from different cities in this job fair , who will be seeking jobs in - Marketing, Tele-Calling,Insurance and Accounts.
We have:-
-Certification in ISO 9001
- More than 350 centers - Nationally
- 500+C.A.Faculty
- Placed more than 1,50,000 candidates
- 30 placement offices
- Placement network across the country – with quality manpower
We provide TRAINING in:-
- Computerized Accounts, Taxation, Banking etc.
- Hardware, Networking, CCNA, MCSE, Redhat etc.
- Hands on experience on Printing – Printer settings, CD writing, scanning and trouble shooting.
- Data Backup and Restoration
- Internet and E-mails
- Office Etiquette, Grooming, Personality Development & Business Communication
We provide CANDIDATE who can:-
- Give you productivity from DAY 1
-Professionally and practically trained – can handle various situations
We look forward to hear from you and will be happy to answer any questions regarding the fair.
The registration form is attached to this mail for the confirmation Kindly fill it and send us a mail for registration.
Email- Shashank.kanchan@icagroup.in
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