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For nearly a century, Etam lingerie creates his pieces in the tradition of expertise in French.
When the brand was born in 1916, women abandoned their corsets to discover the very first bra.
They then slide their new underwear line with the carefree atmosphere of the Roaring Twenties
Birth of a bra
Etam model development bra between the parent company in Paris and the studio of Mouvaux, in northern France.
Today, if the design has been modernized, the process of creating a collection has remained true to its beginnings.
Designers create models of Etam in the heart of the trends by making sketches and then looking materials that provide a clearer picture of the future underwear.
Next, patterns and prototypes are made between Paris and Mouvaux, which remains today a center of technical expertise.
Finally comes the crucial step of the "fitting" to ensure comfort and support to the model
And Innovation
It is this collaboration that gave life to the greatest innovations of the house in 1964, Etam used for the first time in cotton lingerie and in the 70s, the brand invented the thong! Today, Etam develops a wide range of bras, the cup A to E cup The goal? That women continue to feel good in their underwear ...
And themselves.
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