As you enter Step 3 of the audio training session associated with the The Nitro Blueprint System, you will learn the ins and outs of product creation. With the assistance of Kevin Wilke and Dan Swanson (the speakers), topics such as the importance of tapping into the minds of your target audience and evaluating the potential for success of your product ideas are just some of the valuable pieces of information offered in this audio.
At the start of the training, a helpful but often overlooked bit of advice is given that mentions the importance of recognizing the commitment you are making to a new business project and how juggling other life issues (such as family) can affect your success. In order to avoid major obstacles and failure (set by distractions and in-house conflict), it is suggested to take the time to involve loved ones and let them know how your business venture will change their lives as well.
In a nutshell, the audio basically centers on how to get off to the right start when creating the product that your business will be based upon. Wilke and Swanson go into listing the key points to think about before creating a product – starting with generating an idea that people will buy into.
Five different evaluation techniques are then given to help you accomplish this goal. The first deals with asking the marketplace a series of questions that lets you know what they are willing to buy; what their biggest challenge is (within your area of interest); and what information most interests them. This is one of the best ways to make sure you’ll create a product that is going to attract the public.
Some people have located the answers to these questions by simply driving traffic to a web page that asks “what’s the single most problem you are facing” in order to get verbalizations from potential consumers. The speakers share an example on the success of a business owner who was able to land $300-per-month clients every other day just by asking the marketplace what they wanted. In her efforts, she learned that she would gain more success by selling a coaching product rather than her previously offered written product.
The second evaluation technique urges you to take a look at other products in the marketplace and pinpoint the businesses that are selling something similar. Your goal is to improve upon what they are doing, such as launching a better marketing campaign. However, you first have to see what is out there and most importantly – analyze the conversations that are taking place within the marketplace.
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Resources, such as blogs and online forums are now your best friend, as they allow you to see what consumers are ranting and raving about; learn about the questions they are asking; view the most popular topics on the minds of consumers; and use their comments to shift gears regarding your product development. Another evaluation technique explores how your product will give people what they want and not necessarily what they need.
Other points in the audio session include finding out what will satisfy consumers, as the speakers then present successful ways on how to rate your product. They give you details on the “3 Key Aspects to Evaluate Your Product” using the former chief inventor of Proctor & Gamble, Doug Hall, as an example. Wilke and Swanson also explore the ways you can essentially predetermine your success.
Another significant aspect of the audio addresses the ten “hot buttons” mentioned in the master manual (which includes sex, money, happiness, and security). If you are able to incorporate one or more of these hot buttons (topics) into your product – the desire regarding what you have to offer will intensify.
Overall, the examples given in the Step 3 audio are clear and easy-to-follow – allowing you to easily use the techniques to create, plan, and market your own product
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