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Shelf talkers are the small signs which are attached on the top of a shelf which is placed in a retail store. They are usually printed cards or other signs which are attached to the shelf mainly to draw attention of the buyers towards the products in the shelf. They may sometime display important features of the products in the shelf. They are also called as shelf screamers, as they try to scream (not literally), about the products contained in the shelf. They are most commonly utilized with data strips, but most of the times are implemented without them. They have become an effective way by which we can attract and communicate with the customers who visit the stores. They help the customers who are wandering here and there to get the right product sooner, thereby help in minimizing wastage of customer’s valuable time and hence are called as best friends of people.
Dana Industries are the leaders in Shelf Talker development. They are known for their quality and deliverance of products and materials retail shelf talkers . They make shelf talkers which can be customized by the users or the store keepers. They also produce wide range of shelf talkers with different shapes and sizes. They use vulcanized ink, which allows for colors to pop and stand out at the shelf.
There are many types of shelf talkers which are made by Dana Industry. Firstly: single window shelf talker, these are shelf talker without a flag. These are made from clear PVC, DIF-40, Freezer Grade material. These have designed to resist heat bending and also locks into the data strip for maximum grip. They have facility to insert price ticket in the data strip.
Another kind of shelf talker produced by Dana Industry is a“ shelf talker with a flag”. These are made from clear PVC, DIF-40, Freezer grade material. They have a good grip on shelf and also are heat and fold resistant. Price ticket is inserted in the data strip. The flag in the shelf talker helps retailers call customers down the aisle.
Third kind of shelf talker is a“ shelf talker with no flag”. These are made from same materials as the previous shelf talkers and are heat and fold resistant. The only difference is that, it doesn’t have a flag. These are less attractive and mostly not preferred to be used by the retailers as they won’t attract the customers.
