PLF - Product Launch Formula
Product Launch Formula is the brainchild of Jeff Walker. Now in it's second edition it has proven to be one of the most powerful and profitable courses for many of the students who have applied it's principles. With so many junk products online Jeff's product is one that delivers on it's promises.
Before you get ready to sell anything, you need to make sure that all the pieces of the puzzle are in place. Make sure that your sales letter is proofread and that your order process works seamlessly. You should also consider letting your merchant account know that you'll be expecting a high volume of sales flow through your account. Failure to do these things can mean your launch turns into a disaster. The last thing you want is to have people trying to pay you money but find themselves unable to for one reason or another.
You should spend some effort in creating a checklist that you can refer to time after time so that you can be sure you won't miss any important points. You can tick off the list as you go and come launch day, you'll be safe in the knowledge that you've done everything you can to ensure your success. The benefit of doing things right the first time is that you can then re-apply those techniques to future launches without doing any of the work again.
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