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It took about nine months to the PC giant Lenovo could swallow the cell phone pioneer Motorola. The brand of the U.S. group is designed to help the international expansion of Lenovo.
The world's largest computer maker Lenovo rises three in the Smartphone market with the acquisition of the mobile phone pioneer Motorola to the clear number. The Chinese Group announced the completion of the deal on Thursday, nine months after the announcement. Lenovo wants to put the name Motorola among others in regions, where its own brand in the mobile phone market is still not as well known. Lenovo and Motorola along come after recent figures on a market share of 8.7 percent with 25.6 million of the smartphones in the past quarter. Number two is Apple with 12 percent, comes from market leader Samsung almost every fourth world's selling computer phone, as calculated the market researcher IDC.The two brands are initially keep their own product ranges and plans for future devices, Lenovo Europe Chief Aymar de Lencquesaing dpa said. First time should be decided how the offers could be adjusted. Motorola will profit from a joint purchasing of parts and cooperate in marketing but immediately.
"The brands we proceed pragmatically", said de Lencquesaing. Devices from Motorola will be sold in the United States, Western Europe and in emerging markets such as Brazil, where the mark is strong. Lenovo continue especially in the own name would use in Asia. In some countries like China, there will be devices of both brands. Motorola maintains its headquarters in Chicago. Lenovo pushes more in the Smartphone business. According to latest figures from IDC, the Chinese were in the last quarter even without Motorola number four with a market share of 5.2 percent and 16.9 million devices set off. You were overtaken it in the IDC rankings just by the also Chinese climber Xiaomi came to 5.3 percent.
Lenovo will pay nearly $3 billion for Motorola the previous owner Google. Google had spent $12.5 billion for Motorola mobility. The Internet giant but retains many Motorola patents in its sale to the Lenovo. Motorola had once marked the history of mobile telephony with the first mobile. In the Smartphone business, the company missed connection to more successful competitors such as Samsung and Apple in the last years, however. Google had founded the purchase of Motorola 2011 among other things with the patent treasure of the mobile radio pioneer. Motorola is better off in the stiff competition in the mobile industry from a pure equipment manufacturer, said Google boss Larry page in January. Google would focus on the development of the mobile operating system Android. The research laboratory by Motorola that developed among other things a Smartphone to assembling, remains on Google.
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