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Led by Amazon's first Kindle Fire, Amazon sold several million of Kindle during the Christmas shopping season. Analysts think the other Android Tablet manufacturers may produce Amazon's next generation products.
Last year, plenty of manufacturers launched several kinds of Android Tablet PC, but except HP's TouchPad there were no Tablet PCs have threatened iPad's leading position in the Tablet PC market. After Amazon launched Kindle Fire which is cheap and features simple functions, the market takes a favorable turn. Amazon's Kindle Fire is priced at USD199 and users have access to the sufficient applications.
Although there are wide differences between iPad and Kindle Fire in terms of price and equipment, they have one thing in common that all users are able to visit iTunes and Amazon Marketplace and get various applications easily through their own Tablet PCs.
Sarah Rotman Epps, the analyst of Forrest, a market research firm said, each device needs content services to assume leadership otherwise they will lose the vitality. Amazonwill show us a device of this kind before next summer.
Richard Windsor, technology specialist of Nomura Securities pointed out currently some Android Tablet PC manufacturers expect Amazon to help them launching their future products. What’s more, they intend to take over the production of Kindle Fire's younger generations.
Windsor added, I think Amazon will not keep the developing trend in the field of hardware. The company's business model is to sell Kindle Fire at cost price and make profits through content services. It is therefore, if there is anyone who is willing to produce Tablet PCs for the company; at the meantime Amazon can sell its content services, why not enjoy making deals with them?
Windsor believes launching the USD199 Tablet PC may be a way of "sowing market". In this case, the Android Tablet PC manufacturers will seek for opportunities to cooperate with Amazon actively.
If Amazon is no longer producing the Tablet PCs, perhaps consumers are available to experience kinds of Tablet PCs with different specific and size, for example, "HTCDream Kindle", "Kindle Fire HTC" or "10 inch Kindle Fire produced by HTC."
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