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Franklin and Marshall Cotton is amazing and versatile, functionally-speaking, but if you start to consider how ubiquitous the fabric is, it's bananas to think that someone has to come up with all the new cuts, silhouettes, and prints for each season. That's where the tastemakers and trend forecasters Franklin and Marshall hoodie come in. From American Apparel to Gap, we got a chance to chat about selvage denim, python-print jeggings, and even get into that oft-discussed sartorial indicator—the ever evolving hemline.
Who but Fashion Police host, Giuliana Rancic, would be PURFECT to helm a 24-hour runway show? Her husband Bill says that Giuliana coming to Miami Beach to host Cotton's event was a "no brainer" since she eats, lives, sleeps fashion. The couple was super curious as to how the show would come together and were blown away to see the logistics in full swing. A model a minute is no small feat and the two were Franklin and Marshall sweatshirt impressed to say the least.
It takes an army of dedicated production and creative masterminds to put on a 24-hour event like Cotton's Franklin Marshall sweater Runway Show. From the executive producer to the creative director and a handful of models, we found out exactly what goes into preparing for the big show. Watch all the behind-the-scenes action here:

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