Hernandcob's blog: "gebty"

Shelf talkers are the signs or symbols which are used by the retailers to gain attentions of the customers towards the products placed in the shelf. They have been used as a new technique by the retailers to increase their sales and gain more profit margin by attracting the customers. The come with a data strip, in which the retailers can write important features of the product, by which customers may get attracted after seeing.  The retailers can also write ‘before’ and ‘after’ prices on the data strip. It is a general tendency of buyer to buy the product who’s rate has been decreased  shelf talkers  . Therefore these talkers are commonly known as friends of retailer. Many retailers customize and design their own shelf talkers.

There are many companies involved in the production of shelf talkers, among which Dana Industry is most popular. They design different types of shelf talkers and thereby help the retailers to gain more profit. They are flexible in their working pattern as they encourage the designs made by the retailers and manufactures and delivers them their own designed shelf talkers. They mainly design two types of shelf talkers, one with flag and other without flag. Shelf talker with flag is more attracting and most preferred among retailers as they find it more decorative and hence help in attracting more customers. While the shelf talkers without flag can be used for the products which doesn’t need much advertisement and the ones which are necessary for daily usage.