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Web traffic has been widely used a huge part of internet traffic. The web traffic is usually determined on the total number of visitors and the total number of pages they visit. There is availability of different sites that are indulged in continuous monitoring the incoming as well as outgoing traffic in order to determine which pages of their sites are gaining high popularity. 
Web traffic is to be critically analyzed in order to draw accurate conclusions. Web analysis is a process of evaluation or measurement of the visitors’ behavior on a particular website. In technical terms, it simple refers to the evaluation of which website works best towards the achievement of the business goals or objectives in terms of internet marketing process to buy targeted traffic . It basically means that, web traffic is a process of finding out which web pages induce or motivate people to make purchases.
A number of ways are available for the purpose of monitoring this traffic and the data so gathered is further used to help structure such sites with a view to bring security problems in limelight. It is to be noted that all web traffics are welcomed. Therefore to be precise, web traffic is usually addressed to visitors on a particular site. Web traffic results in the profit gaining of the sites and thus it is always aimed to be higher through different mediums such as search engines, etc.
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