After years of trying to come up with the right idea I think I've finally hit on a winner... I'm gonna open up a shop selling nothing but hot cakes. I thought about having a more expansive product range, but then I figured why lose focus when surely hot cakes are the only product guaranteed to sell bucket loads, whatever the customer base or whatever the economic climate.... As I understand it, they sell like hot cakes. I've never heard anyone report any different so how could it possibly fail?