Fri Nov 17, 3:10 PM ET
A 40-year old telemarketer from Brighton & Hove will soon become one of the most listened-to people in Britain after she was chosen to be the new voice of the Speaking Clock.
Sara Mendes da Costa won a nationwide competition to be only the fourth permanent voice of the clock since it started in 1936, taking over from 77-year old Brian Cobby, the voice for the past 21 years.
Out of 18,405 entrants who left a recorded message with BT Mendes da Costa was chosen for her warm tone and clear diction.
"I just can't believe it! I only entered after my dad heard the competition on the radio and suggested I should give it a go," she said.
The BT Speaking Clock has been ticking 24 hours a day for more than 25,000 days or 613,000 hours and still receives over 70 million calls a year.