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Filed under: Other issues, News Corp'B' (NWS), CKX Inc (CKXE)
I was outraged this morning when my local news station broadcast the results from last night's "American Idol" -- Melinda Doolittle was voted off.
Simon Cowell made his preferences clear on Tuesday night. He wanted Jordin Sparks off and expected two finalists: Doolittle for her consistently excellent singing and Blake Lewis for his risk taking. I am guessing he thought those two had the best chance to make him money through record sales. I would have preferred to see Lewis go since I find him a mediocre singer who uses -- what I find very annoying "beatboxing" -- to make up the difference.
So why did Doolittle lose? There is no way to find out why she got fewer votes but my hunch is that she lacks charisma. Lewis probably took up the Sanjaya Malakar slack with the 12 year old girls and 17-year old Sparks exudes confidence and talent. While Doolittle lacks that magical quality, there is no doubt that she can sing better than the two finalists.
And if her post-Idol career is anything like last season's #4, Chris Daughtry's, Doolittle will be fine. However, with Doolittle off the show, it may hurt the ratings a bit for Idol owner, CKX Inc. (NASDAQ: CKXE) and News Corp.'s (NYSE: NWS) Fox.
Peter Cohan is President of Peter S. Cohan & Associates, a management consulting and venture capital firm. He also teaches management at Babson College and edits The Cohan Letter. He has no financial interest in CKX or News Corp.
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