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The city is set to get hotter this weekend. Glamorous models will showcase the best of collections by renowned designers across India at the seventh edition of Volvo Cars Chennai International Fashion Week from September 18 to 20 at Vivanta by Taj Connemara. With a line-up of nine designers, including popular names like city-based Chaitanya Rao, Sanjana Jon from New York and Rocky S from Mumbai, the show is set to spike the city’s glam quotient to new levels, promises Gaurav Sharma, CEO, Storm Fashion Company, which is collaborating with Volvo Cars to organise the show. While Chaitanya has designed for the who’s who of Tamil cinema, and has a boutique in the city, Rocky S, a popular name among Bollywood celebrities, has designed for stars like Priyanka Chopra, Bipasha Basu and John Abraham.
According to Gaurav, this edition is more luxurious than last year’s, with Volvo setting up a specially designed lounge for the show. And to whip up the experience a little, a Mumbai-based rock band, One Night Stand, will be flying down to perform at the venue, he confirms. “Unlike earlier, when their performance was scheduled at the end of the show, this time, they will perform even as the models sashay down the ramp,” he adds. That apart, the event will also see a hair and make-up show by city-based Touchhe Makeover Studio.
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Besides the introduction of a few new concepts, what the event really attempts to do is bring in a sense of familiarity for the audience, says fashion editor Shakthi Girish. “If you are watching an episode of a series, you would expect a sense of familiarity with the next one. It’s the same for CIFW. Our focus is to bring out collections that will appeal to the Chennai public,” she adds.
As far as the designers are concerned, Bangalore-based Manoviraj Khosla, who showcased his collection last year, is back with digital-printed and sequence-worked skirts for women, and laser-cut jackets and bandhgalas for men, and Sanjana Jon is presenting her collection symbolising the various roles and energies a woman has, after a year, at the show.
Apart from the big names, the event is also a platform for young designers like Sangeetha M to showcase their talent, chips in Gaurav. Other designers include Hari Anand from Kochi, popular designer Nazia Syed from Chennai and Jules Idi Amin from Chennai.
Also Read: http://www.sheinbridaldress.co.uk/wedding-dresses-2014-2015
