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| created @ 09/12/2008 02:30 pm |
| mum expired. [FRIENDS] |
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What News Corp. doesn't want you to know about MySpace
1. MySpace is NOT a viral success. MySpace was advertised on mass levels to reach the public. MySpace was created by a company named eUniverse (who later changed their name to Intermix Media). eUniverse was a marketing and entertainment company who had over 50 million e-mail addresses in their databases, as well as over 18 million monthly web users. eUniverse leveraged their resources to proliferate and advertise MySpace.com. eUniverse went as far as telling 3 million users of their paid dating website, CupidJunction.com, to sign up for free MySpace accounts.
2. MySpace.com is Spam 2.0. MySpace has spawned an incredibly successful twist on the age-old art of self-promotion, allowing--even encouraging--the marketing of everything from bands to businesses on their site.In the world of MySpace, Spam is earth, air, fire, and water.
3. Tom Anderson did NOT create MySpace. Most users don't know that Tom Anderson (pictured) is more of a PR scheme than anything else--the mascot designed to give a friendlier feel to a site created by a marketing company known for viral entertainment websites, pop-up advertising, spam, spyware, and adware.
4. MySpace was a direct assault on Friendster.com. The major key players in the ultimate development of MySpace have Friendster accounts, and name Friendster and its founder in their original business proposal. The current CEO of MySpace, Chris DeWolfe has been a member of Friendster since June of 2003 (MySpace was not conceived until August of 2003).
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