Launch Pad Music Venue was founded in 2006. It started as an idea to create a professional music venue for independent recording artists in the genre of Hip Hop and R&B. In 2009, when the fall of CD sales and the rise of digital media started to make its mark on the industry Launch Pad Music Venue was born. With the rapid decline of music venues allowing independent Hip Hop and R&B performances, and a choice few requesting exorbitant rental and deposit fees, Launch Pad Music Venue came to the rescue. It created a professional platform for artists to showcase their talent. This makes it innovative because any artist performing in a Launch Pad Music Venue can benefit from being featured in promotional and media resources the venue uses to promote its showcases, such national press releases, print ads, interviews, online ads, and commercials.