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ournalism in India, print, electronic or web, has undergone a sea change and the media has changed its face several times over a period of time. The media, in its entirety, showed its chameleon colors ever since the first newspaper in India, a weekly called ‘Hickey's Bengal Gazette’, was first published on January 29, 1780.
Gone were the days when Mahatma Gandhi, whose journalistic career spanned nearly four decades at a time when there was neither radio nor television, taught the world journalistic community the basics of journalism; unswerving adherence to truth, pursuit of public causes, and objectivity in presentation.
The nine elements of journalism
The Project for Excellence in Journalism (PEJ), launched in 1997, released nine basic principles of journalism after four years of meetings, discussions, surveys and research.
The mass communication segments such as the print, electronic and web media should always abide by the nine elements of journalism to keep their professional excellence. They are commitment to truth, loyalty to the citizens, verification of news before publication, application of independent mind, collection of accurate news, ability to work as a watch dog, publication of relevant news, practice to keep off sensationalism and commitment to ethics and responsibility.
The onset of internet and the emergence of web media into journalism along with the sprout of TV channels had seen the birth of negative or yellow journalism where the concentration would be only on sensationalistic story presentation for attracting TRP (Television Rating Points) and getting more advertisements.
Web media has gone a step overboard and is passing through a phase of unbridled indulgence in falsification of events or incidents and character assassination as there is no particular administrative authority to monitor its activity.
As a result, the media, especially the electronic and web instruments had made it a point to survive on presentation of lurid topics all the time. Their transmogrification is only towards a negative or yellow journalism rather on concentration towards being a Good Samaritan to the society.
No controlling authority for web media
It must be noted that the print media is guided by the guidelines of Press Council of India where as the TV channels and the web media have not yet found a controlling authority for them. There is an emergent need to bring the news TV channels and the entire web media also into the jurisdiction of the Press Council of India to provide freedom to the users from reading, visiting and watching obscene stuff and content containing false news, partial and lopsided presentations, character assassination of individuals, provoking visuals and emotional black mailing.
Most of the TV channels and web sites, including the national ones, don’t care to provide realistic and just content with varied viewer insights that really matter. Rather, they concentrate on things, events and activities that catch people’s attention easily, irrespective of their relevance to the society.
Some Web medias which is in the news for violating all journalistic ethics, has developed a dangerous tendency to stray into arrogance, elitism, isolation or nihilism paving the way for their indulgence in frivolous use and exploitation of things for commercial gain.
As Oscar Wilde said, the public have an insatiable curiosity to know everything, except what is worth knowing. Certain TV channels and news portals, having a decisive mind to make money, are unleashing yellow journalism, cheap and unusable content on the news lovers turning them into slaves of a particular brand of journalism that takes them to the brink in the long run.
There is a phenomenal growth in the Internet traffic as per telecom reports and the growth in turn churns the economy by increasing the E-business. The healthy reports need introspection to catch up the bandwagon and make hay when the going is good. On an average when we look into the surfing details in our country, predominantly people use the internet for mails. The next in the segment is the search for information. Searching information could be anything between general information or news headlines, political news, quick news, live news, current Updates, bollywood news or tollywood news.
So the demand arises for news portals. In addition to prominent news agencies putting up news portals, there are also innumerable online web portals which cater to the search of individuals across the country and of course internationally too. Because Indians staying abroad keep in touch with their nativity by surfing across these online web portals. Similarly Telugu people worldwide look for Telugu portals to get the latest information on news headlines, political news, quick news, live news, current updates, bollywood news or tollywood news. The growing usage has lead to many Telugu portals to thrive on them.
Now while analyzing the various types of news formats that the netizens are eager to know, we have to understand the type of information that needs to be posted under the various headers. The first in the segment is the news headlines. These are about the various news gatherings that have happened in a particular day. News headlines could be differentiated into National and regional.
The second in the list are the political news. This segment roughly caters to the public, who look for current political happenings in the state. The political news also highlights about the various controversies looming over the political heads regionally and nationally. Political news is linked news which has leads from the previous day's happenings and would predict, what would happen in tomorrow.
The third in the league is quick news. Well in this section the information will be snappy on the current trends that happen around. Quick news could mean anything about an event or an incident. Quick news is all about the sudden developments but in short. The elaborate section of the said news shall be present in the news headlines after gathering all necessary information.
The fourth in the league is live news. This section deals with the frequent updates on particular information. Live news mainly covers news about the accidents or sports in particular. Live news about sports would be a score card updates, especially in cricket. Live news is the domain of the youth and of course for the sports fan.
The fifth in the league is the current updates, which is similar to the live new, but the difference is basically that this need not be always emergency news. But current updates could be vital for students in knowing the current affairs by frequent updates. Current updates are of much use and most sought after when election results are in place. Election updates falls under the category of current Updates.
The sixth in the league is the Bollywood news is purely sought after by youth. Bollywood news is mainly about the Hindi cinema celebrities. Bollywood news covers all segments of entertainment in the Hindi film industry. Bollywood news could be about celebrity updates, events, releases, promos or anything that is about the film fraternity of northern India.
The last but the most sought out in the league is Tollywood news. This section is all about entertainment in the Telugu film industry. Tollywood news could be about celebrity updates, events, releases, promos or anything that is about the Telugu film fraternity. This is the domain viewed mostly by youth and Indians residing abroad.
Ultimately a web portal with all these inputs along with frequent updation would prove successful on the long run. But this segment is catered by many web portals and every day a new web portal springs up. In spite of so many Telugu portals, there is still huge demand in this segment. The reason for the demand is the user cross checks various web portals to know about the particular celebrity, whom they adore.
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