1. PEOPLE DON’T CARE … how good you are.
They care how good you are at helping them get what they want
2. PEOPLE DON’T CARE … what you’ve done.
They care what you know that will get them what they want
3. PEOPLE DON’T CARE … what you can’t do.
They care what you CAN do.
4. PEOPLE DON’T CARE … what they hear you say.
They care what they SEE you DO.
5. PEOPLE DON’T CARE … what you do for a living.
They care what you’re passionate about.
6. PEOPLE DON’T CARE … if you’re having a bad day.
They care how you’re going to help them have a better day.
7. PEOPLE DON’T CARE … about your company.
They care about their problems your company can solve.
8. PEOPLE DON’T CARE … about being apologized to.
They care about answers, solutions and resolutions.
LET ME ASK YA THIS...
What three things do YOU think people (don't) care about?
