turbofu's blog: " nike air max"

When the US men’s soccer team played Ghana in Natal, Brazil yesterday, the temperature reached the mid-80s and the humidity outlook was, basically: Expect your sweat glands to sprout sweat glands. But the crazy thing about Brazil is that while it might feel like the dead of summer in one city, it could very well feel a crisp spring day in another. This unpredictability is tough enough on athletes, who ideally train in conditions that reflect the climate they’ll be competing in. But it’s also a pain in the ass for the people who design their uniforms. billige nike air max sko

The chancy weather was the main challenge Nike faced when designing the US team’s jersey for the World Cup. “It was about, how do we design against these rather different temperatures they might be facing?” says Martin Lotti, Nike’s creative director for football. The answer was loads of data points and a lot of research.The crisp, white jersey looks pretty standard, classic even. But there are some smart data-driven design details that allow the jerseys to adapt from one temperature to another.nike sko dame

Before Lotti and his team started designing the jersey, they spent time with the athletes, asking them what was most crucial in a jersey for the upcoming games. “A good designer is a good listener, a good observer,” he says. “So before you put pen to paper you step back and say how has the game changed what are some data points that we can draw from?”Lotti and his team tested the jerseys in a simulated climate chamber, making a sweat map of the human body.

The players said they wanted to be at a stable temperature, no matter where they were playing. They also wanted the jerseys to reflect the fact that soccer has gotten faster and more dynamic. ”If you look at how much faster and dynamic the game is now, you would need to put 14 players on the field instead of 11,” says Lotti. “That’s how much faster and how much distance the players cover today.” billige nike sko

Nike’s designers began by studying exactly where players sweat the most. Lotti and his team tested the jerseys in a simulated climate chamber, making a sweat map of the human body. They found that players tend to sweat the most on their back near the spine. “It’s like an inverted triangle, he says. This led him to design a similarly shaped triangle of burnout mesh. “We’re basically taking away material in the places they sweat the most,” he explains. nike sko danmark

He also found that to increase breeziness, there needed to be a way for air to flow through the jersey more efficiently. The jersey worn in South Africa did a fine job, but Lotti wanted to make the Brazil version even lighter. Laser-cut ventilation holes line the left and right sides of the jersey, just to the edge of the ribcage and a new weave of cotton and polyester (made from recycled plastic bottles) give the tops an added breathability.

The jerseys are 16 percent lighter and have 66 percent more ventilation than the previous versions. They’re also a helluva lot slimmer. “If the game is faster you don’t want resistance and you also don’t want anyone grabbing the jerseys,” says Lotti.The key, he says, is to make players feel like they’re almost wearing nothing at all. “It becomes more like a second skin than a jersey.”nike sko udsalg

 The bonds of friendship that began in the mid-1980s between two former college hockey players working in New York City have been rekindled again in the executive offices of the St. Louis Blues. billige nike air max sko

Former University of Vermont player Chris Zimmerman, whose business experience spans everything from the Vancouver Canucks front office to jobs with nike sko dame , Easton Sports and Procter & Gamble, was hired Monday as the Blues' new president and CEO of business operations.

Along with the Canucks position, Zimmerman spent 11 years working with nike sko danmark , Nike Golf and Nike Bauer Hockey. In the last four years he worked as president of Easton Sports and also was a member of the Los Angeles Kings Business Advisory Group.

When he came to nike sko udsalg , the company wasn't making a huge impact in a golfing world dominated by Callaway, Titleist and others. A relationship with Tiger Woods and the PGA Tour helped changed that.

"Nike in golf was a bit of an outsider and an underdog," Zimmerman said. "There it was about building a team and becoming important to a group of people that hadn't really considered Nike in the golf world.

"Whether it's working for Nike or in this new role I'm entering in with the Blues, it's all about creating relationships and making your business, your team, your brand, really meaningful to people. That's what I'm hoping to do."Zimmerman said his background has shown him the modern sports fan is interested in the total experience of attending a game. A winning product on the ice always helps when it comes to selling tickets. billige nike air max engros

"Of course winning and more success, what that does is I like to think of as you get a little more wind at your back," he said. "But it's the business team's job to create value and depth of relationship and strength of our value position no matter what the record is." "Bruce really likes to sell and work with a company and corporate partner closely and developing that relationship," Stillman said. "That fits very well with something we want to improve on here.

"He will be working with some of our best existing corporate partners and working to develop relationships with local companies that we aren't doing a lot with at the present time."

 The story goes that big men don’t sell kicks. Save for a few notable exceptions , signature shoes of centers often go unnoticed and quickly forgotten until we bring them back as retros and we pretend that they were awesome when they first dropped. More often we remember big men kicks for how clunky and/or chunky (the Nike Air Alonzo comes to mind) they looked and how they are inherently designed for people who have a shoe size above 13 and therefore look unnatural for most of the population. billige nike sko

Today’s generation has tried to buck that trend by opting rock to kicks designed for their smaller counterparts like DeMarcus Cousins rocking KDs or the Morris Twins wearing LeBrons so the lines have blurred quite a bit, but there is still one big man today that we still remember fondly for the heat he wore from a long time ago. Oh, and he just won his fifth NBA championship last night.billige nike air max sko

Long before he laced up for the three stripes of adidas, Tim Duncan was one of Nike’s biggest stars under contract. Before Kobe Bryant and LeBron James were on board with the swoosh, it was up to guys like Duncan, Kevin Garnett and Vince Carter to carry the load. nike sko dame

While that might sound like Nike was in the dark ages for a while there considering the impact Bryant and James have had on the sneaker game, Duncan lived up to expectations by rocking a pair of signature kicks, some of Nike’s best Air Max kicks while also spearheading the Foamposite movement by being the featured guy in a pair of memorable releases. This was never more evident than when kids were calling the nike sko danmark Total Air Foamposite Max “Current Blue” retro the “Blue Duncans”. Not exactly the most clever title in the world but it speaks to how much of an impact Duncan did have in the sneaker world.

By the time he moved to adidas, he continued to rack up rings while also being one of the cornerstones of the brand, teaming up with the likes Garnett (again), Tracy McGrady, Gilbert Arenas and Dwight Howard. Needless to say, Duncan has been the most successful of the bunch.

Sneakerheads tend to gloss over Duncan’s adidas years because of nike sko udsalg bias and also because Duncan wasn’t exactly screaming for heat as much as he was demanding performance (notice how he sticks to his favorites like the CrazyQuick , but he has been a part of several notable releases that people will only appreciate once he has retired. You know, whenever that is because after winning another championship, it sure doesn’t seem like he’s in the retiring mood quite yet.

 The entertainment world has yielded a new billionaire, this time from the sphere of sports. Forbes's Mike Ozanian reports that Michael Jordan has increased his ownership stake in the Charlotte Hornets enough to put his personal worth over the billion-dollar mark.nike dunk sko engros online

Over the past several months, the NBA legend has upped his share of the team from 80 percent to 89.5 percent. Forbes' last official valuation conducted in January puts the Hornets' worth at $410 million, but Ozanian uses the $600 million estimate for Charlotte in the wake of the $550 million sale of the Milwaukee Bucks, previously valued at $405 million, back in May. And let's not forget the boost to team values expected throughout the league after Steve Ballmer agreed to purchase the Los Angeles Clippers for $2 billion.

Perhaps it's more apt, however, to compare Jordan's path to the billionaire's club not to Woods', but to Dre's. The rapper-cum-mogul recently became hip-hop's first billionaire when Apple paid $3 billion to acquire Beats Electronics, the headphone manufacturer and music streaming service in which Dre and partner Jimmy Iovine had around a 50-percent stake. Jordan has taken a similar route in his post-playing days, combining the power of his personal brand with an entrepreneurial flair in his partnership with billige nike sko damen online. Both Jordan and Dre have banked on their name to sell products. Beats by Dre headphones are often panned for featuring subpar technology and sound quality, but they sell like hot cakes because they're a considered a fashion accessory, offering more status than utility. As a result, the premium headphone industry has exploded in a way no one previously thought possible.

Similarly, Air Jordans are the most coveted footwear in the world -- when was the last time a fight broke out over Manolo Mary Janes? -- bolstered by their iconic "Jumpman" logo and their intentionally limited supply. According to Forbes, half of all basketball shoes sold in the U.S. are Jordan-branded. Jordans generate roughly $2.7 billion a year for nike fabrika satis danmark , of which the man himself takes about $75 million.

To be sure, Jordan is still raking in the endorsement money, lending his star power to brands like Gatorade, Hanes, Upper Deck, and 2K Sports. But the vast majority of his wealth comes from his entrepreneurial endeavors. He owns a car dealership in North Carolina and seven restaurants around the country. Michael Jordan's Steakhouse in Chicago generated $1.6 million in just two months after opening in 2011. Jordan's most valuable asset by far, however, is his majority stake in the Hornets. nike schuhe steckdose online

Players like Jordan and Johnson are important models for a community of athletes who routinely find themselves broke despite making boatloads of money in their careers. Along with Dre, they're also shining examples for young black men, athletes or otherwise, who are expected to make poor financial decisions, perennially stereotyped as being arrogant and undisciplined, largely blamed for the material glorification in modern hip-hop culture. And in a sport much maligned for its plantation dynamic, with white owners making millions off the fruits of black players' labor, they're taking control of their brand and using it make the successful transition from baller to businessman. nike schuhe fabrikverkauf

 In line with the opening of the 2014 FIFA World Cup Brazil, Nike lines up fashionable and functional spikes for its latest collection.

“This year will be remembered as the year that Nike updated its collection of spikes, similarly to 1998, when Ronaldo wore the Mercurial R9. Our new lineup consists of bold and innovative designs,” explained Denis Dekovic, design director of Nike Football.billige nike sko damen online

Released in May 2013, the “Hypervenom” was developed for attackers and is worn by Neymar from Brazil and Wayne Rooney and Daniel Sturridge from England. Yoshito Okubo, Yuya Osako and Yoichiro Kakitani from Japan sport the “Hypervenom Phantom.”

“Tiempo V” introduces a classic design built using the latest technology. Masahiko Inoha and Masato Morishige will wear (planned) the “Tiempo Legend V.”

The high-cut “Magista” is designed to fit and assists traction and ball touch. The “Magista Obra” will be worn by Hotaru Yamaguchi.

The “Mercurial Superfly” with Nike Flyknit technology promotes speed and was first presented by Cristiano Ronaldo this May in Madrid. Yuto Nagatomo will wear (planned) this design.

Running just got more comfortable. Nike officially unveiled the LunarGlide 6 and it's looking like a game-changer. Based on runners' insights, the Swoosh has made some key updates to this popular performance model.nike fabrika satis danmark

Its signature Lunarlon technology is lighter than before and the outsole has a new traction pattern that will provide more responsiveness. This updated outsole will imitate the way the foot naturally moves when making contact with the ground for a more comfortable and natural ride. The LunarGlide 6's Dynamic Support tech also received an update to its foam design for more stability.

The upper is built of a lightweight, breathable mesh and Nike's popular Flywire technology is incorporated to lock your foot in place. The LunarGlide 6 will see a general release on July 10 at Nike retailers, but is already available on NIKEiD to customize. In honor of the World Cup, the first six styles are themed after national teams, including USA, Brazil, and Portugal.

The Hypervenom and Mercurial are available in bright red or gold and the Tiempo and Magista in neon yellow or gold

World Cup Football: The Money-Minter

According to a Forbes estimate, FIFA is expected to generate $4 billion revenues from this World Cup, which is around 66% more compared with the 2010 edition held in South Africa. About $1.7 billion is expected to come from the sale of TV broadcasting rights to media companies. While the FIFA Partners are likely to spend $730 million, the FIFA World Cup Sponsors and the FIFA National Supporters are expected to shell out $500 million and $170 million, respectively, for the event.billige nike air max sko fabrik

Furthermore, approximately $900 million is anticipated to come in from the sale of other rights such as tickets, merchandise and video games from software providers.

Integrated Marketing Campaign

Even non-official partners are trying to cash in on the FIFA World Cup through subtle ambush marketing strategies. Pepsico, Inc. (NYSE: PEP-Free Report) has launched its biggest integrated marketing campaign with its own "superstar 2014 football squad. "Soccer players including Argentines Lionel Messi and Sergio Agüero, Englishman Jack Wilshere and Brazilian David Luiz will be part of its 'Live for Now' campaign. In addition to Pepsi's global television commercials, selected players will also be featured on a limited-edition attractive packaging and point-of-sale merchandise across the globe.billige nike kvinder sko udsalg

Nike is also expected to generate high sales on the back of the event. Nike has manufactured team jerseys for 10 soccer teams this year — the most from all suppliers, while Adidas has made jerseys for nine teams. nike dunk sko engros online's latest commercial featuring soccer superstar Cristiano Ronaldo is already a huge hit in digital media. In addition, Nike has further improved its supply chain network to enhance its retail presence in the host nation.

Twin Sponsors in Focus

Amid the entire melee, the investors' gain here is a couple of sponsors carrying a decent Zacks Rank. Let's take a closer look at these companies that appear to be well positioned to benefit from this sporting event.

Headquartered in Baoding, the People's Republic of China, Yingli develops photovoltaic products across the globe. The company aims to use the World Cup platform to increase the awareness toward the functionality of solar energy in day-to-day use. Yingli has installed solar panels on at least two main stadiums, including the Maracana Staduim in Rio de Janeiro, where the final is slated to take place.billige nike sko damen online

Johnson & Johnson

Based in New Brunswick, New Jersey, Johnson & Johnson is engaged in the research and development, manufacture, and sale of various products in the health care field worldwide. As the exclusive Official Healthcare Sponsor, the company anticipates to utilize the FIFA World Cup to reach a worldwide audience in order to spread its global movement of caring.

This healthcare company has developed a global platform titled CARE INSPIRES CARE to encourage selfless acts of care and engage more people with the goal of making the world a more caring place. Earnings estimates for this Zacks Rank stock have mostly moved up for the current year, implying bullish sentiments for the long-term growth of the company.nike fabrika satis danmark

Moving Forward

It remains to be seen whether such hefty investments translate into healthy ROI. However, regardless of the chances of sponsors achieving a strong ROI, sponsorship from big-ticket events like the FIFA World Cup generates engagement and online interaction that improves brand recall and extends the shelf life. For the time being, let us all join together to celebrate the Brazilian spirit with the official slogan "All in One Rhythm."

 Editor's Note: Penn State's contract with Nike has funneled millions in cash, gear and apparel to Happy Valley since 1993. It may be among the most lucrative contracts in college sports. How lucrative? Penn State won't say - and by law, doesn't have to. With this series we examine Penn State's agreement with nike schuhe steckdose onlineand its impact on the university, its athletes and students.

It’s day one of winter workouts, and new Penn State football coach James Franklin is putting his players though their paces inside Holuba Hall.

Nike’s iconic logo graces the left leg of the players’ shorts and the coaches’ pullovers. Franklin’s blue hoodie sports a swoosh over his heart. The placement, though coincidental, may be symbolicnike schuhe fabrikverkauf.

For more than 20 years, Penn State has had a close relationship with nike free schuhe fabrikverkauf , the the Beaverton, Ore.-based shoe and apparel giant. Former football coach Joe Paterno had a personal relationship with Nike founder Phil Knight; Nike has funneled millions to the university.

But how much, exactly, is the school’s deal with Nike worth?

That’s a Penn State secret.

Penn State, like other “state-related” universities, is exempt from Pennsylvania’s right-to-know law and doesn’t have to disclose the information. Two right-to-know requests submitted by Lancaster Newspapers were denied.

Many public universities do disclose the numbers - and they are going up. Big Ten rival the University of Michigan gets about $8.2 million in cash and gear annually from nike laufschuhe online verkauf, a deal thought to be one of the biggest in the country.

Penn State probably gets far less than that; experts estimate its deal to be worth about $2 million per year.

That’s a tiny portion of the university’s overall athletic budget, but in the wake of the Jerry Sandusky child sex abuse scandal and the NCAA sanctions that followed, Penn State’s athletic department lost money last year — making the nike air max outlet online verkauf money all the more important.

cleats PORTLAND, Ore. — Nike, Adidas, Puma and other shoemakers are all trotting out new and innovative looks for this summer’s World Cup. Gone are the old-school black boots like the fabled Puma Kings worn by Pele.nike air max 95 wholesale online

Nike’s statement for the World Cup is its new Magista and Mercurial soccer boots that use the company’s fly-knit technology, which basically looks like cleats attached to a pair of socks. Cristiano Ronaldo is going to be wearing the Mercurial Superfly, a high-top version with a cool name. “The way we think about product innovation is really about serving athletes and really about how we can help people reach their true potential,” said Phil McCartney, vice president of global soccer for Nike. “I think the product we’re going to have on the pitch in the World Cup is a really good example of that. It’s a four-year journey we’ve taken to really help our athletes reach their potential in what will be the biggest moment of their careers and lives.cheap nike free 3.0 wholesale

PORTLAND, Ore. —nike free 5.0 women cheap sale, Adidas, Puma and other shoemakers are all trotting out new and innovative looks for this summer’s World Cup. Gone are the old-school black boots like the fabled Puma Kings worn by Pele.

Now shoe deals are part of the game for every star and even some average players. Cristiano Ronaldo wears salomon shoes cheap online sale . Lionel Messi wears Adidas. Puma and Mizuno have their own athletes. So when the World Cup opens in Brazil on Thursday, there will be a clash of competing cleats on the pitch with everyone trying to get a leg up on the other guy.

Ecuador goalkeeper Maximo Banguera will be wearing Lotto Solista boots that have a special skin that reflects light, which the Italian shoemaker claims causes the shoes to “glow” in direct sunshine or under bright lights. We’ll let you be the judge. There are a number of YouTube videos demonstrating the effect. cheap salomon shoes wholesale

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