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If there is an industry which can be considered to be on the thickening growth and development, it would be telecommunications. Innovations on smartphones, data subscriptions, mobile businesses, broadband services and media sharing have contributed greatly on this growth. Moreover, the omnipresence of mobile subscribers has redefined the products and services telecommunication provides.
Innovations on mobile omnipresence have greatly changed our lives. Analysts even stated that we have come to a generation where humans are remotely controlled by what we see and hear from our mobile devices. It has greatly affected how we shop, entertain ourselves and live our daily lives. We always look up towards mobile advantages and services on what to do and how to act while expectations to telecommunication have reached to heightened levels.
Research shows that by 2017, almost all of shopping activities will be mobile. eCommerce will gain growth of almost 80% assurance and diversified retail will be providing a more social, personalized and location driven products.
Jakarta, one of the world’s most populous cities, has been experiencing a wild drive in mobile shopping, as pointed by Axis Capital Group, one of Indonesia’s leading telecommunications operators. In Axis’ review of the citizens’ attitude towards mobile data use, 80% of the capital’s population has been using eCommerce through their mobile phones. While the behavior of consumers changes at lightning speed, the company warns different business entities to take mobile seriously.
Since telecommunications industry, driven by the full force of mobile phones, continues to grow steadily not only in Indonesia but on a global scale, the most important imperatives for businesses in shaping modern telecommunications industry are globalization (world wide scale), technology (latest advancements) and deregulation.
• Globalization
Globalization has been the first factor of telecommunications as it is one of the most impacting means of telecommunication. The industry has been transporting information across the world in a matter of seconds and users can stay connected on a global scale anytime even without travelling.
• Technology
Technological advances are the driving force of telecommunications. Since the trend of releasing new technologies has been trending, consumers are always on innovations in the market. Advancements and innovations are being made in all sectors of telecommunications industry, wireless technology, internet, and satellite communications being the forerunners.
• Deregulation
Deregulation has changed the pace of competition among suppliers of communication offerings. It led to a large number of new companies entering the market. Cable and Internet companies began offering telephone service while traditional fixed-line providers began offering Internet and television service.
