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EnlightenedOsote's blog: "TECH."

created on 07/01/2007  |  http://fubar.com/tech/b97754

Mitsubishi Shows Laser TV

Tuesday, January 08, 2008 3:42 PM PT Posted by Greg Adler Mitsubishi Laser TV: Colors May Be Too Brilliant LAS VEGAS -- Finally, after much hype, Mitsubishi unveiled their new Laser HDTV. The presentation took place the Moon nightclub at the Palms here in Las Vegas. Mitsubishi seemed very proud of their new technology, touting that it will revolutionize the way we look and think about High Definition. The presentation started with the CEO of Mitsubishi talking about the R&D that was behind Laser TV. He said that Laser TV is great because lasers are the purest light form that we can see. Because of this, they say, Laser TV can produce colors so incredibly vivid it's above and beyond all current HDTV standards. The colors that I saw from these TVs were indeed impressive. It's not that the Laser TV produced new colors, but rather enhanced the current colors. Amazing looking blues, extravagant reds, brilliant yellows, and harmonic purples overwhelmed my sense. I stared, mesmerized at these TVs and the colors that it produced. I felt like a kid experiencing something new for the first time. I think I took my eyes off the TVs just once to turn to my colleague Jeff Kuta to say "wow." He looked back at me and simply nodded his head in agreement. After my childish excitement died down, I began to dissect my experience rationally. As vivid as the colors were, I felt like it was almost too much. A sensory overload if you will. The colors were so bright and clear that it almost seemed artificial. In the way that the flavor of a watermelon Jolly Rancher is to a real watermelon. That is, the candy's artificial flavor is so intense, you know no watermelon would ever taste that way in real life. It was as if the range of colors being produced by this television were somehow enhanced to heighten my senses, just like the artificial flavor of water melon. I was glad to have a chance to feast my eyes on the Laser TV and its amazing display of colors. I am however skeptical on many things; most notable is that it will be interesting to see how well the TV displays standard definition. Moreover, I'm curious to see how the public will react to seeing such intense colors. Perhaps people will agree with me that the colors are too vivid and thus overwhelming. Or maybe the majority of consumers will enjoy the artificial taste of the colors that are produced. After all, how many million Jolly Ranchers are sold a year? The TVs used at the demo were prototypes, but you'll be able to get your hands on the real thing in Fall of 2008. Though pricing isn't announced, I was told that you won't see the Laser TVs at your Best Buys and Circuit Citys. Rather, they'll only be available through high-end retailers. See PC World's ongoing coverage of the Consumer Electronics Show at our CES InfoCenter.
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