A video of missing Madeleine McCann will be broadcast during today's FA Cup Final to an estimated worldwide audience of half a billion people
Madeleine's parents have repeated their firm belief that their daughter will be found.
The website set up to help trace the four year-old has now received 75 million hits.
The two-minute video features images of the missing four-year-old set to the soundtrack of the Simple Minds hit Don't You Forget About Me.
Players from both Manchester United and Chelsea have already made televised appeals for help.
Last night Kate and Gerry McCann attended an evening church service in Praia da Luz.
They stood together holding candles as they prayed for their daughter's return.
Mr and Mrs McCann were given the lights by girls from the village of Praia Da Luz, Portugal, where Madeleine was snatched more than two weeks ago.
Accompanied by friends and family, they stood quietly in the Church of Nossa Senhora Da Luz with villagers who again gathered in a show of unity with the family.
Mrs McCann wept quietly as a series of readings from the Life of Christ were read in Portuguese and English.
They included one passage from Luke's Gospel, in which Jesus goes missing as a child for three days before he is finally found in the temple.