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The reason why retailers and manufacturers are selling LCD televisions at cheap prices is competition. There are several major brands around competing soundly for consumer attention – Sony, Sharp, LG, Panasonic, Pioneer and Samsung, to name a few. Within that group alone, there is already stiff competition considering that LCD televisions are big ticket items.
Enter new players in the market. Less popular brands such as Bush, Daewoo, Telefunken, Maxent and Vizio are just some of the companies that want a piece of the pie. What this means to the consumer is a good thing. Competition keeps prices stable, allowing some brands to even lower theirs without sacrificing product quality.
There are reasons why an LCD television is being sold cheap. Before you buy a cheap LCD television, consider the possible reasons why it's being made available at such a low price. Are you getting it out of a clearance sale? Clearance sales mean that the unit you're buying is going to be phased out and replaced with newer models. There are newer features and technologies that you can no longer expect on the cheap unit because it's an older model.
Is it a seasonal sale? In most cases, the reason for retailers selling cheap LCD televisions on seasonal sales is the same for clearance sales. You could still get great value with the unit, though and seasonal sales are excellent opportunities to find an LCD television that fits your dream features and budget.
Is the product used? Buying something that has had a previous owner will assure you that you'll get it at a cheap price. It could also be because the unit you're buying is a demo unit, which means it's been used before but within a store for display purposes or during a trade show. Extract by Alex Bradbury
