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Promotion & promoting your iPhone app, Android or Applications is as significant as developing the app. With over 425 Thousand apps on the iTunes store & 284 Thousand apps on the Android stores, DISCOVERABILITY is an app maker’s nightmarish. Here are a few app promotion strategies born out of our experience in developing 100+ apps & promoting lots of apps for clients & our company.
Name of the App, Keywords and Description for App Store
This is of the most neglected areas of Android app search ability. It’s all the time vast to have the major keyword for the app as piece of app name. They recommend that you go through the App Store (iPhone, Android and Blackberry) to understand competition and also the likely keywords that users may type to search for your mobile app.
The first word is important, but the main keywords & related keywords also require to be built in to the explanation. The first few lines visible on the app page are crucial to your application’s visibility & success. The copy must be beautiful for the user to click the “more” link & read the details.
Description for the app is extremely essential and it ought to clearly report the key benefits and highlight the chilled aspects.
Press Releases to Publicize Launch
How to crank up a publicity machine that can put your app in front of your actual users? An engaging bulletin…. This might put your app in front of millions of readers and potential customers across the globe.
Google Alerts to Monitor Your App
Set up a Google alert (http://www.google.com/alerts) for your domain keywords & immediately participate in discussions related to your field. Setting up an alert for your app name, your name, company name & net site will help in monitoring news about your app. Google, as it trawls the net every millisecond, picks up news on your app & sends links to you in near actual time.
Pre-Launch Strategy
In case you have the resources, they recommend that you build curiosity around your app weeks before the launch and have people sign up for extra information, kicking the tires, release dates, offers etc. Try identifying bloggers, sites and twitterers who matter and follow and hook up with them. Mentions and evaluations can bring early traction when you commence the app.
Mobile has generated lots of business through social media enquiries and so they can definitely say Social Media Rocks!
About the Author: the Expert SEO is a complete online/offline marketing solution company, launched with a specific purpose in mind "Serving client with affordable and quality services". Its completely outsourcing search marketing company based in Delhi/NCR - India we offer a range of services for business and also personal clients to expand their presence in the online space.
