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wlz1989's blog: "wlz1989"

created on 12/11/2011  |  http://fubar.com/wlz1989/b345231

Last month, a survey by Piper Jaffrey cited on Apple Insider, opened eyes about the prospects of young people using tablets: 44 percent of kids ages 6 to 12 want an iPad in the next six months. "Among children ages 13 and up, 24 percent of those polled said they are interested in buying an iPad in the next six months, canada goose outletbeating out a tie at No. 2 between a computer and an e-reader." That's good news for Apple and probably Amazon and Barnes and Noble as well (according to a Retrevo report), but a month-old startup is also excited about the pre-teen and teen trend toward tablets and e-readers. California-based Backlit Fiction thinks this is going to translate into more and better reading for Young Adults. Conventional wisdom might respond, "what do you mean, 'more?'" But parents already know what Backlit's publisher and editorial director Panio Gianopoulos told me last week. "The Young Adult demographic is reading a lot," Gianopoulos said in the phone interview. "They're just reading differently. They're reading online. They're reading shorter things."Gianopoulos, a former editor at Bloomsbury Publishing, believes a company that can publish the way teens are reading could revolutionize the YA books market."In one sense, we're changing the model and creating content in a very different way," Gianopoulos said. "In another sense, we're flashing back to an earlier time, to the time of Dickens." Meaning: Serialized novels. So far the company has four ebook series going, "Borrowing Abby Grace," "The Start Up," "The Dig" and "Young Americans.canada goose cheap outlet" Each offers a clearly YA point of view to everything from relationships, tech companies, the American Revolution and archaeology. The content concepts might be tried-and-true, but the delivery method is not. The concepts are developed by Backlit -- and authors are recruited to create the stories in bite-size morsels, sold for as little as 99-cents to e-readers, tablets, PCs and phones. The authors are given a treatment and then collaborate with the company to create the stories. "Each episode is self-contained, so you can drop into the series without having go to the first book," Gianopoulos said. "With digital books it's easier to add the element of surprise," he said. "With a physical book, you know are coming to an end. But with a digital book, boom, you're done, cliffhanger." To spread their excitement, Backlit didn't throw their efforts behind author tours, book reviews or even a traditional website. Click on any of the links above and you will be sent to Facebook. "Young Adults go to Facebook, that's where they get their information," he said. "So our website efforts have been on Facebook.canada goose"And in an age when many fret the book's future, Gianopoulos sees the embodiment of that future as cause for hope. It is, after all, a generation that could very well be defined by Harry Potter the way Boomers were defined by The Beatles. And it's not just readers that have him excited. "The first wave of Harry Potter readers are just getting old enough to write," he said. "It will be exciting to see what they create. It could be a time of giant innovation, the way the 70s filmmakers inspired a whole generation."

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