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One of the important things to consider every time you plant is the total amount of coins and experience you will receive on harvesting after expenses (i.e. your profit). Many people thing this is very basic arithmetic in calculating how much they will make but in fact is isn't really as simple as it turns out to be.
This is where many Farmville players go wrong; many players tend to plant the 4 hour crops such as blueberry rather than the two hour crop raspberry simply because 1 gives experience and one doesn't. This makes the player think that raspberry is purely for gold purposes and not for leveling up at all. This shouldn’t be the wat. Always remember that when you are planting a crop with shorter duration you can also be doing it with more times, which costs 15 coins and nets you 1 experience each time. Therefore planting a 2hr crop and planting a 4 hour crop actually gives the same experience. Take this into consideration when calculating the gold earned as well, as you will be paying 15coins every time you have to plough the land.