tanshuping2012's blog: "tanshuping2012"

Explore exaggeration jewelry market potential

According to the financial times reported.Along with the economic recession, high-end

jewelry store development is also stumbled, and at the same time, a new space gradually

show the charm of it.From high-end fashion company Lanvin Marni and the bold

exaggerationjewelryIncreasingly by the consumers, these jewelry of thering is no lack of

color resin and ROM period of these elements.From Donna Karan to Versace designer brand

also actively explore in this new field.

London store Matches purchasing and fashion director Bridget Cosgrave said: "this kind

of product has great potential for growth.Her jewellery positioning including: purchase

ordinary clothing consumers and new fashion jewelry collectors, they will spend a lot of

money to buy the latest fashion jewelry.These jewelry has Lanvin "PengPeng" necklace,

using a ragged coral ROM segment and artificial pearls, but the price is not cheap, for

545 pounds.According to the Cosgrave figures, Matches jewelry sales in the past two

years increased by 50%, at present jewelry sales accounted for 20% of the total

sales.She expected, in the next few months, this kind of jewelry investment potential

and sales can reach the level of handbag and shoes.

Fashion jewelry is online retailer Net - a - Porter fastest-growing categories,Donna

Karan, Versace and isabel marant sneakers new series launched this month, add Marni, Oscar DE la

Renta and Stella McCartney ranks.Browns shop in the website will be high-end jewelry and

fashion jewelry are classified, and Alexander Wang and two London design nova Holly

Fulton and Mary Katrantzou newly launched exaggeration jewelry.

Christies jewelry international chief Francois Curiel said: "15 to 20 years ago,

clothing company do clothing, now they also begin to do jewelry."

"Jewelry industry $10 billion a year, and there is no calculation before diamond. And,

for dior fans speaking, buy dior jewelry may be more comfortable, if go to jewelry line,

may who also not familiar with, and don't feel so comfortable."

Traditional jeweler to Zurich, rapid growth of the Charlotte Collard feel surprised,

they say the market as the "leisure jewelry" or "fashionable accessories" market.She

said: "diamond and gem from the economic crisis began began to depreciate. For me,

fashion jewelry accessories does not belong to the world, because they don't usually

contains rare material or precious stones, like sunglasses, isabel marant boots and shoe is same.

So they can't use value to measure, almost no exception."

But the above reason did not prevent consumer purchase.Keep up with the trend than

wearing precious jewelry important.And then spend lavishly not be public

recognition.Cheap jewelry let fashion to launch a new series in quarterly.But also some

brand with half a precious gem.Bonhams chief executive Matthew Girling said: "mode of

production has been from European manual mill leap to the mechanization of global

manufacturing, decorative stones into mass use gems, gold and metal manufacturing. This

means that the customer need not for a piece of jewelry wait too long, and can always

keep up with the pace of fashion.

For this reason, the most successful jeweler also is the crossing of two camps of the

jeweller.In November the economic crisis is still very much, Pippa Small in Los Angeles

opened a shop, face like fashion jewelry actress.The shop sales isabel marant hisae boots is not small, sell "a

lot of exaggeration of the jewelry".She said: "from a psychological point of view, get

some beautiful, bold things will make you smile and be happy."

According to the auction house information, these fashion jewelry will sooner or later

and the traditional jewelry, in the area of investment share.Girling said: "some places

worthy of investment. However, new things are always difficult to measure. Historians to

go back and look at the time, will find that some particular good design, it is worth

collecting, perhaps four hundred and fifty collection value. If there is something very

good or very new, people would be interested."