Lì, "profit, gain, advantage": NOT a proper motive for actions affecting others. The idea that profit is the source of temptation to do wrong is the Confucian ground of the later official disparagment of commerce and industry.
The Master said, "The gentleman (chün tzu or ) understands yì. The small man understands lì.
Li3, "propriety, good manners, politeness, ceremony, worship." Xiào, "to honor one's parents," filial piety