So, yesterday I went into the DSW Shoes store at 290 Mid Rivers Center in Saint Peters, MO 63376 to look around for a pair of cuban heel shoes. I walked around the store looking, but did not find anything like what I was after. I went up to one of the sales associates to ask as to whether or not they carried anything like what I was after. She seemed to not know what I was talking about so I gave a description. Ultimately she ended up getting on the radio to ask one either her manager or one of her co-workers...I don't know which. In any case she had her headset turned up loud enough that I was able to hear the response. The response I received was "What kind of a fag wants something like that?" I turned around and walked straight out of the store. In any case, I have written a letter to DSW Shoes informing them of this incident.
The following is a copy of my letter:
Sir / Madam,
I am writing to inform you of my experience in one of your stores. Specifically the store at
290 Mid Rivers Center in St. Peters, Mo (63376). On Friday (November 6, 2009) at roughly 11:30 a .m. I went in to this store looking for a very specific style of shoe. I did not find it in the store so I asked an employee of the store about the shoe I was after. She was seemingly unaware of the style I was after (cuban heel). She used to her radio to contact either the manager OR one of her co-workers about it. This is all fine and dandy. I appreciate her help with this. I do not, however, appreciate the response I heard from her fellow employee. The response I heard (her headset was turned up loud enough) was, "What kind of fag wants something like that?" I assure you that is a precise and exact quote. After hearing that extremely hateful response I left your store quite upset and angry. Personally I find that type of response to be completely reprehensible and irresponsible. I will not be going back to one of your stores ever again and have informed a great many of my friends of this incident. I assure you none of them will ever buy from your company again. Whether I or any of my friends ever go back to your stores or not, I still feel that something should be done about an employee (who represents your company) using such careless and hateful language in one of your stores. I patiently await your response on this matter.
Sincerely,
Bryan K. Poston
P.S. It is my sincere expectation that this letter finds its way in the hands of someone that can make a difference in the climate of your company and / or the attitudes of the people that work in your stores.