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At Romney headquarters in Boston, several staffers spend their days in a screen-filled room monitoring Twitter feeds, among other forms of media. Compilations of posts—many from campaign reporters' accounts—are emailed to staff after Mr. Romney's events to give aides a sense of which stump lines got the most attention. "You have to be constantly aware of things that are moving and how people are talking about things," said Zac Moffatt, digital director for the Romney campaign. "You've got real-time engagement- mulberry bags ." The Romney campaign considered Twitter important enough that it set up an account in Mrs. Romney's name about a year ago. But it wasn't deployed until Wednesday night, when Hilary Rosen, a Democratic strategist, said on CNN that Mrs. Romney was a poor guide to her husband on women's economic anxiety, because she "never worked a day in her life- mulberry sale .'' Twitter has begun to show up elsewhere in political combat. When Newt Gingrich tried to rebrand himself as the candidate of $2.50-a-gallon gasoline, he frequently told supporters to include #250gas in their Twitter posts. Perhaps the best measure of his success: Mr. Obama's re-election campaign purchased a Twitter ad that would appear when people searched for the #250gas tag- mulberry bags for sale

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