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Crm Perth's blog: "CRM Perth"

created on 03/03/2015  |  http://fubar.com/crm-perth/b362046

CRM has recently been approached by yet another Perth based business who has asked them to provide a consultant to improve their sales targets and reporting. Marketing and sales are a risky business, especially when the market is subject to change, but in general, we use a portfolio strategy to minimize risk. We know it can be futile to put all of your eggs in one basket, but how do we convince others of this?

Those who sell more than one product have already built a portfolio and each and every part of that valuable portfolio is at risk. Business people and sales people view risks differently, but the Sales Management Perth understands the importance of great marketing. If the goods are to sell to make maximum profit they should be marketed well.

Sales reps tend to focus on reaching their quotas; salespeople who work on a commission basis are not interested in the profit margin. The sales team will find the quickest and easiest way to sell, as their salary is based on the amount of sales made.

This is when compensation management comes into play; compensation management enables the sales team to weigh up the risks. The business may benefit from assembling a new portfolio to support their latest product. The salespeople should know what is expected of them and the business could consider placing a quota on the product to ensure the reps contribute fully to the rollout.

CRM Perth feel that some sales reps treat new product rollouts as a game, the reps keep their scores on a W2 form, but the managers are left dangling, and an experienced Customer Relationship Management Consultancy Perth recognizes this cause’s immense frustration. Why hire a consultant? An expert CRM Consultant can help you to build the business you dream of.

Every business has goals, but it is useless to dish out a goal with an incentive unless the outcome can be measured. Spreadsheets have their uses, but a spreadsheet cannot measure success. Adopt a portfolio approach to selling and you have every chance of staying ahead of your business rivals. The humble spreadsheet doesn’t track an individual’s performance, whereas a modern database-backed system can track sales people, products and incentives. This enables businesses to reward people who exceed expectations and take risks.

CRM can maximize sales, contact a Consultant in Perth today at enquiry@CRMperth.com.au to find out how to use modern technology to get the best out of your business. Visit:  http://crmperth.com.au/contact-us/ and you can feel free to call us: (08) 6102 7284.

Customer Relationship Management Consultant in Perth will go out of their way to find Microsoft updates which will enhance a database system. The CRM Software, Customer Database in perth provides website development services and software for perth clients. A consultant knows any client who installs a CRM Management Software Perth will better customer relationship management.

The majority has heard Microsoft CEO praise the mobile and cloud computing software system and this morning Microsoft management announced they had purchased the mobile analytics vendor Capptain. The company provides online marketers and customer relationship management teams with tools which help them to act promptly. Perth CRM value every client, and a Perth Consultant acknowledges that custom-built customer relationship management system software supports customer interaction in the marketing world.

Purchasing Capptain allows the company to add to our mobile app development system. Capptain enables the company to analyse employee and customer behaviour, respond by sending a client targeted messages, information, offers and announcements. Organizations will have the power to provide personal and specific content to any client in order to optimize business opportunity. CRM in Perth feel that client, Customer Relationship Increases Sales and reduces costs; a comprehensive customer database system helps companies to understand client purchasing patterns.

Capptain will become part of the Microsoft Azure service; hence it will assist business people to create mobile applications to maximize customer engagement. The CRM Perth Software Customer Database system welcomes this move and recognizes it is a great way to enhance customer relationship management. Companies who can access their customer database at any time will significantly improve customer relationship management. A reputable CRM consultant will help businesses to manage their client database by installing simple but effective CRM software.

As every consultant knows, the Capptain solutions are compatible with Smart TVs, Android, HTML5, BlackBerry, iOS, Windows Phone 8, webOS and a host of other platforms.

Contact a consultant at the CRM Perth Software Customer Database to enhance client relationship. A database consultant in perth will help to create a database system using unique software.

These mobile devices make walking and talking so easy. Microsoft’s core principles include the desire to make it simple for developers to forward and leverage their code assets on a grand scale. The company says they are driven by their principles and it would be complete and utter madness to abandon them at this point. Acquiring Capptain allows them to reach out to a client who uses all types of mobile devices. Any Perth CRM consultant will endorse these beliefs stating that a simple user-friendly CRM system impacts on customer relationship management.

For more information, Visit:  http://crmperth.com.au/contact-us/ and do a mail enquiry@CRMperth.com.au you can feel free to call us: (08) 6102 7284.

CRM consultant in Perth will find ways to improve customer relationship management. Furthermore, CRM consultants know that Microsoft Dynamic business solutions can significantly improve customer relationship management.

An organization could spend thousands of dollars on CRM software without getting a return, and this often happens when staff members are not keen to utilize new systems or the systems are not updated regularly. Locate a CRM Consultant in Perth who is familiar with customer relationship management software and he will offer guidance.

So, what should a company expect to gain from one of the latest CRM systems? Dozens of CRM and sales automation experts were interviewed and this was the outcome.

CRM Consultants in Perth feel that customer relationship management systems should be easy to use and relatively easy to understand. The CRM system should be customized to suit individual needs and the interface should be well-designed and easy to understand.

Abbreviated field names will work for some, however, vast numbers of employees would not agree with this sentiment. Some employees will log in every day, whilst others will log in periodically, so the CRM system should be geared toward those who will it on a daily basis. Meet with a CRM consultant in Perth and he will tell you that a user-friendly customer relationship management system will bring rewards.

A percentage of employees will be willing to undergo CRM Training and Management should encourage their staff to use the customer relationship management software effectively. Ask a CRM consultant how this is done and he will advise you to identify tech savvy employees who are keen to learn how to use innovative software. An experienced CRM consultant in Perth will help you to pinpoint employees who will use customer relationship management software to its best advantage.

Employees should undergo regular refresher courses which teach them how to gain the best from the CRM software. A Perth CRM Consultant will tell you that the customer relationship software is not merely a standalone sales automation system, but a valuable asset.

Any CRM consultant in Perth will point out that a great customer relationship management system should enable the user to schedule appointments via Outlook and to gain access to the Google calendar. A Perth CRM consultant knows that the best customer relationship management systems are only as good as the information housed in them. Efficient business organizations must spend money and time to keep the data clean, fresh and current.

For more information, Visit:  http://crmperth.com.au/contact-us/ and do a mail enquiry@CRMperth.com.au you can feel free to call us: (08) 6102 7284.

Telecommuting is one of the most captivating new phenomena that is backed by a properly enforced and maintained CRM system. It reduces the need for

managers, sales team, admin as well as other staff to remain in the main office by ensuring their coordination through the software. Illuminance is excited about this booming phenomenon through their CRM Online Perth branch.

You just can’t have original ideas without unique and original experiences. Still the tech staff go through the same experience every single day, waiting around for their bus to the office to pick them up early morning and then drop them late after their work is over. They are aliens in their very own neighborhoods.

The solution!

You will find a super-easy way to the bus problem that I think more enterprises will master: telecommuting. It really works!

Telecommuting Through CRM could cure community disputes quite quickly simply because the tech staff could possibly get familiar with their neighbors. They won’t appear unknown to one another.

Telecommuting Through CRM implies that a huge number of tech workers will put millions into the local economic system. Google et al. contest with local restaurants as well as local service providers through its big incentives package. Tech workers will spend their money in the cafes, bars, gyms, restaurants, dentists, dry cleaners which in turn will boost incomes for local individuals.

Telecommuting implies that tech workers will understand the problems in their communities and may want to contribute something for their well being. It could do miracles to wake up the creative centers inside their minds.

Telecommuting will enable tech workers to work together in resolving a number of problems they notice in their surroundings. An application to assist the helpless! They could also develop certain original ideas which could be used by their company for customer and relationship management.

So why does Google, Facebook, Apple, Microsoft and others, stress on sending their workers daily to a central holding area when telecommuting is effective?

They don’t wish their workers to telecommute from local parks and cafes as a few of them could group together and emerge up as a Google-killer, with others. So, it is best to send them to an office daily and isolate them from outsiders.

What works best for Google doesn’t apply for San Francisco. Those business policies are divisive in nature and trigger conflicts, just like the busing of school children did in the 1980s. The government of the San Francisco city has toiled really hard in the last three decades on innovative policies of inclusion, which has subsequently resulted in much less community difference. The city has an enthroned interest in safeguarding its accomplishments.

Telecommuting is an excellent solution. Perhaps by means of a city bylaw that’s applied to enterprises with big numbers of workers, to ensure that San Francisco’s culture and tradition are not run over by the buses.

To find out more about how you may reduce the dependence upon office centrality and get more liberty for managers, sales and admin staff of your organization to be outside the office. For more information, Visit:  http://crmperth.com.au/contact-us/ and do a mail enquiry@CRMperth.com.au you can feel free to call us: (08) 6102 7284.

When it comes to CRM, there are only a couple of standout players. CRM Perth thinks that each player is trending in ways that should not be ignored. Since we mostly consult for Microsoft Dynamics, it is quite common for us to look at other CRM systems. A consultant will take these measures rather frequently. It is one of the best ways to determine if a system is cheaper or better.

Speaking as a Perth consultant, this is just a brief summary of the things that I like about the other top CRM systems that are on the market right now.

As a Perth consultant, I like the basic progression that has taken place in the customer-facing market, but it was a little disorganized. I also like that many technology companies are attempting to do other things besides sell technology products and services. All of the top four companies in this area are doing great things, and they should give themselves a pat on the back.

1) Microsoft. Our company is a Perth Consultant for this company. In terms of creating networks that supply consumer to business end-to-end and not only the front or back office technology, Microsoft does this better than most companies out there. A lot of this technology does a great job of supporting and driving the actions of the people that use it. It is predicted that within the next few years, Microsoft is projected to have revenues of about $100 billion, and 98% of this will be earned via their network.
2) Oracle. This company is concentrating on service, marketing clouds and service. All of these things are very user friendly.
3) Salesforce.com. When it comes to the customer-facing market, this company continues to be the best. It may have taken the company over ten years to do it, but Salesforce now has the platform to do what it has always wanted to do.
4) SAP. This company knows what it is doing when it comes to messaging around the customer. In fact, it is one of the first top companies to get it right. SAP is also tops in terms of field service application. As a Perth consultant, I would say that it is much better than others. When you consider the other major players in the game, this is a huge nod in their direction.

Speaking as a Perth Consultant, this is just a brief summary of the things that I do not like about some of the top CRM systems that are on the market right now. I’m going to tell you something major about each that worries me.

1) Microsoft. Although they are steadily progressing, Microsoft still is not on point with messaging. The market has a hard time reading their mixed messages. This has to change because the company is on point when it comes to customer-facing applications. It is time for everyone to take notice.
2) Oracle. This company is really into customer experience messaging, but this is not the right message to send to the marketplace. This does not give Oracle the opportunity to create networks. Network creation is a necessity for big CRM companies to be successful.
3) Salesforce.com. This company is growing quickly. It is also becoming much more automated and losing some of its creative juices. Creativity is what makes this company stand out.
4) SAP. This company is so entangled in its own company politics that it has difficulty concentrating on anything else such as CRM.

If you would like to know more about Microsoft Dynamics CRM systems, speak with a Perth consultant. For more information, Visit:  http://crmperth.com.au/contact-us/ and do a mail enquiry@CRMperth.com.au you can feel free to call us: (08) 6102 7284.

Customer Relationship Management (or CRM) is back! What a difference a few years makes. Not too long ago, surveys were reporting that 70-75% of all CRM initiatives failed. That was yesterday. This is today. While CRM implementation results leave a lot to be desired, it is amazing what can happen when institutions go from treating CRM as an ad hoc "skunk work" operation to treating it as a formally constructed corporate initiative. Don't say we didn't tell you so.

The fact that you're at this site likely means that to CRM or not to CRM is not the question. The question is how to do it effectively? How do you create the strategy/vision, manage expectations, how do you organize around the customer, and how do you implement CRM best practices? The answers to these questions lie not only in the imagination but also in the execution of technology. For this reason, you will find plenty of tech talk on these pages. Don't shy away from these areas as these issues are well within the marketer's purview and quite frankly, the devil is in the details. Overall, within this site, we tend not to take an IT-dominant view of CRM but more of a business strategy view of CRM and fit the IT-components into the Sales and Marketing Strategy Perth. And at other times, we bring it down to the very tactical level.

Before we leave this introduction, we want to echo a point of view by Bryan Pearson of Alliance Data Systems on a subject that has been truly troubling us for some time - that is CRM marketers' seemingly singular focus on data analytics to the detriment of imagination. Mr. Pearson wrote:

"Instead of developing real relationships with our customers, we often reduced them to mere ones and zeroes... Today, the balance between art and science has teetered inexorably toward science as the true artistry we develop dwindles."

Science is burying the art of customer relationships. As such we are stalling as marketers as we fail to innovate. Our industry has historically been the most innovative in the marketing realm. In this increasingly competitive environment, let us not forget our innovative heritage. After all, "scientists can explain the world, but only artists can give it meaning."

If you would like to know how you can improve your Customer Relationship Management Strategy, Processes and Software and are interested in working with Consultants that are local, guaranteed and deliver solutions that are simplified, you should get in contact now to book an obligation-free appointment at  Visit:  http://crmperth.com.au/contact-us/ and do a mail enquiry@CRMperth.com.au you can feel free to call us: (08) 6102 7284.

If you’re trying to justify an investment in a new Customer Relationship Management (CRM) Solution Perth or even if you’re looking to replace an existing solution, there are several considerations before taking your proposal to the next level for approval. Weighing these considerations ahead of time helps prepare you for any questions that might derail your project.

Compare the Features Against Their Ease of Use

When justifying a large purchase, it’s easy to tout the benefits that come from a rich feature set. As more components and modules are added to the application, however, the application may become difficult to navigate, cumbersome, or slow. When users decide that the program isn’t user friendly, there’s a high probability that the project will fail.

Be prepared for usability questions by including only those features your organization would find useful and putting the vendor’s product through live testing in an environment that mirrors your own. Finally, do your homework by reading up on what other users have to say, especially those who use the product in a manner similar to your organization.

How Is Information Presented?

It’s no secret that harnessing the data of a CRM Solution Perth can pay off for your sales team. Countless statistics support attractive returns on investment for those who implement these solutions, but one thing you need to consider when investigating a CRM solution is how the data are presented to the sales team. In other words, will the team be able to access and use the data. Sales reps need information to be concise and comprehensive; they shouldn’t have to navigate multiple screens when trying to get a picture of the person they’re talking to.

Will the Product Scale?

Most people expect their business to grow over time, but they don’t want to buy tools that they can grow into. Instead, smart companies look for software that will grow with them, so, it’s important that you consider how well the CRM Solution you’re considering will grow with you. Find out how easy it is to add users, expand records and data stores, and even how quickly you will be able to add new modules when you need them. Also, consider the fact that as the size of your CRM solution grows, so will the need for more people to manage and secure it. If this is not something you can justify spending money on, you may want to think about a cloud solution that will provide easier growth without the need to increase your support team.

Most businesses would find it difficult to survive without the help of a CRM solution, but a software purchase of this size could have serious ramifications if the wrong application is selected. Make sure that your justification for CRM Software Perth has taken everything into consideration before the application makes its way into your organization.

If you would like to know how you can improve your Customer Relationship Management strategy, processes and software and are interested in working with consultants that are local, guaranteed and deliver solutions that are simplified, you should get in contact now to book an obligation-free appointment at  Visit:  http://crmperth.com.au/contact-us/ and do a mail enquiry@CRMperth.com.au you can feel free to call us: (08) 6102 7284.

With the stock market trading near new highs, an economy, arguably in a steady growth mode, and new business formation rebounding, marketers are finding the marketplace cluttered. Old school advertising isn't as effective as it once was. There are over 60 trillion individually indexed web pages out there. According to IBM, 90 percent of the data in the world today was created in the last 2 years. The average e-mail subscriber gets 416 commercial messages a month. Breaking through to your customer is harder than ever before. In this complex environment, we offer 5 new trends for 2015 that will challenge marketers:

1) Content: Corporate web sites tend to be loaded with irrelevant content. They also often fail to meet Google’s Quality Score guidelines which power Google's Adwords. Consumers, on the other hand, are much more sophisticated today which means that companies need content that is interesting and relevant on all platforms, in order to make that emotional and rational connection that is necessary for engagement. Consumers want in-depth information, and they want it now. Hence marketers are creating shareable content and micro sites to highlight products and promotions, but also deliver targeted messages around topics relevant to the buying stages (information at the prospect stage and offers at later stages).

Some brands are finding that content can be four times more effective than a traditional marketing campaign. These same brands are selecting content niches that they feel they can own - often in niches that, arguably, have little direct relation to the products they sell. Companies that are leading in content include:

  • Nike
  • P&G's BeingGirl
  • Out-Law, a UK law firm
  • Open View Venture Partners - a VC firm no less
  • Louis Vuitton: Art
  • Burberry: music
  • Red Bull: sport

2) Geo-location: This affects both the digital and offline worlds equally as we now have a physical cookie. No, we're not speaking of Local Search, we're talking about customers near or in brick-and-mortar stores or digital kiosks receiving geo-located messages and offers. Retailers can now, via mobile phone signals, track customer movements around and within a store. Retailers can even identify repeat shoppers and keep a record of their in store behavior.

With beacon technology, it is now possible to push messages to consumers when retailers think they are relevant to consumers. This technology, while still in its infancy, is rapidly being adopted by retailers and is going to fundamentally change the way retailers think of their customers. Data analytics just rose to a new level.

3) Customer Experience:  According to McKinsey, seventy percent of a customer’s buying experience is based on how the customer feels they are treated. Today, customers have more choices than ever and are more frugal. This affords them the luxury of demanding more. Key to satisfying this empowered customer is offering a holistic experience across all company touch points and developing the infrastructure that allows for knowledge sharing and smart communication.

Given that customer loyalty is directly correlated to the customer's brand experience, having authentic personal interactions both before and after a purchase has been made will be the number one priority of all customer-facing companies.

4) Personalization and customization: In order to be effective in this new year, companies will seek to know more about its customers and use that insight to talk, engage and interact with their customers more often and more meaningfully in new and innovative ways (including mobile, dynamic content, apps, blogs, social). Static web sites are no longer enough, they need to be social, inspirational, and personal.

Given the unique nature of mobile (a single phone number), Marketers can now learn customer habits and offer more proactive services, such as personal assistants to provide curated guidance in store, custom menus in restaurants that exclude foods you clearly don’t like, or have allergies to. 

 5) Omnichannel: Omnichannel is critical today as many brick-and-mortar stores are experiencing negative or anemic year-over-year retail sales growth; but the online component of omnichannel continues to do well as consumers slowly alter the balance of their purchase behavior - shifting more online. Those companies that understand that the brand’s offline dynamism needs to be recreated online - that sense of discovery, inspiration and entertainment - will be the companies that survive and prosper. 

The idea of "first screen" and " second screen" is no longer relevant to marketers as consumers never had a device by device mind set. Screens have blended together. Consumers want a seamless and consistent experience, digitally and offline. It is now incumbent upon marketing to guide a holistic marketing strategy and customer experience.

If you would like to know how you can improve your Customer Relationship Management strategy, processes and software and are interested in working with consultants that are local, guaranteed and deliver solutions that are simplified, you should get in contact now to book an obligation-free appointment at  Visit:  http://crmperth.com.au/contact-us/ and do a mail enquiry@CRMperth.com.au you can feel free to call us: (08) 6102 7284.

CRM Best Practices

So what is CRM? Simply put, CRM is putting your customer at the heart of your business. Today it is more important than ever to build better relationships with your customers as, in this day and age of social media, they now talk to 130+ people at a time. They have a megaphone, making it easier for positive and negative messages to spread fast and wide.

With the support of technology, the goal of CRM is to have a 360-degree view of the customer which will enable you to improve the quality and satisfaction of each customer interaction and maximize the profitability of your customer relationships... a win/win for both you and your customers. Depending on how you look at it, CRM can be practiced in companies at different levels. It can be practiced at the organizational level (ideally). It can be practiced at a customer facing level - anything that has to do with interactions with customers, marketing, sales and service. Or It can be practiced at the very functional level, like in a call center within a sales force, etc. While we can look at CRM on many different levels, our definition of CRM is at a strategic level i.e. an organizational level.

We spoke earlier about putting your customer at the heart of your business. Part of that process involves developing a "relationship" with your customer. How your customers define that relationship will vary. As the CRM Marketing Services Perth, it is up to you to find out what's important to that customer. At the end of the day, you want to be able to answer the question: "What’s the “one thing” that is distinctive about my customer relationships?

As we are in a business of one sort or another, our goal as marketers, is to have CRM help us acquire, grow and retain profitable customer relationships to create a sustainable competitive advantage.

Without a doubt, customer loyalty is a key driver of profitability. Creating customer loyalty must be an integral part of your organization's strategy - particularly in a time of industry consolidation. Understanding customers' requirements is fundamental to business success.

"It's incredibly arrogant for a company to believe it can deliver the same sort of product that its rivals do and actually do better for very long. That's especially true today, when the flow of information and capital is incredibly fast."

-- Michael Porter

The most important basis for strategy development, however, is a comprehensive understanding of what drives customer loyalty and how strong those drivers are. The key to understanding what drives your customers' loyalty lies in finding answers to the following questions:

  • How does our business define customer loyalty? 
  • Are our customers loyal? To what extent or intensity? 
  • How do we create, build or earn customer loyalty? 
  • How can we use customer loyalty strategically and tactically for positioning?

The first step in answering these questions is to measure both customer satisfaction and customer loyalty. In working toward a thorough understanding of your customer, begin by looking at why your customers leave. Profitable CRM projects start by understanding customer needs.

"If growth is what you're after, you won't learn much from complex measurements of customer satisfaction or retention. You simply need to know what your customers tell their friends about you."

Southwest Airline's performance is not accidental:

Great service and customer recommendations alone are not sufficient for relationships. If you give poor service you won't have a relationship. And if you give great service, you might not have a relationship if you don't take care of that relationship, knowing your customers' preferences. It is essential to have a solid grasp of which factors in your business relationship with your customers are most important to them. Listen to your customers and then begin developing your CRM Strategy because if you don't satisfy your customers, they won't come back. And remember:

a) CRM isn't CRM unless it affects the customer's experience

b) CRM is a strategy, not a project

c) CRM should improve ROI

d) Technology is a means, not an end

e) You want a 360-degree of your customer

If you would like to know how you can improve your Customer Relationship Management strategy, processes and software and are interested in working with consultants that are local, guaranteed and deliver solutions that are simplified, you should get in contact now to book an obligation-free appointment at  Visit:  http://crmperth.com.au/contact-us/ and do a mail enquiry@CRMperth.com.au you can feel free to call us: (08) 6102 7284.

One of the interesting trends continuing into 2015 is the rise of CRM deployed in the cloud. Gartner predicts that the percentage of companies with cloud CRM deployments will rise above 50% in 2015.

Why is this?

As with all technology, the pace of change is quickening. Just 5 years ago, for instance, most companies wouldn’t have considered social media very important. But now social listening tools have become critical to any progressive company’s strategy.

(NB: Social tools have become so essential that Microsoft Dynamics CRM 2015 now includes Social Listening for free, to companies who have more than 10 Professional-level users.)

The thing with on-premise CRM is this: every new development needs a costly new upgrade. With the number of updates and upgrades increasing, many companies have found it cheaper to switch to the cloud. This means less IT staff on-premise, lower IT infrastructure costs and a more adaptable platform for the future.

What this means to you: if you’re still using an on-premise CRM system, consider switching to the cloud. In many cases it will help you slash costs and avoid being caught out for expensive new upgrades.

Mobile capabilities becoming more powerful

One of the great benefits of CRM is that it allows sales teams to organise themselves more effectively. That means more time selling.

However, as salespeople spend more time out of the office in sales meetings and travelling it’s a well-known secret that CRM records often get left behind when moving around.

In the past many CRM apps have had limited functionality. But as time moves on, CRM vendors are investing in their mobile platforms to make them more powerful.

Microsoft have added voice commands to their Dynamics CRM app for Windows phones now. With voice commands, salespeople can bring up CRM records, add notes and get facts that can help them close more deals. No more excuses. It’s easy.

What this means for you: picking a CRM vendor with powerful mobile and tablet apps can help your salespeople close more deals, be better prepared for meetings, and report more accurately. That means you’ll be more likely to get impressive results in the coming year.

More powerful social listening tools

Social media is becoming ever more essential to all areas of business. As such, CRM is adapting so that your people can always have their ears to the ground.

The Social Listening tool has been enhanced with the Dynamics 2015 update. Marketers can get social insights displayed about your company’s brands and campaigns on the platform. (And it’s now free if you have over 10 professional users)

Likewise, salespeople can now access Social Listening information within the Dynamics CRM platform. This’ll give them the upper hand. They’ll be able to spot customer problems, find opportunities to upsell and add more value than salespeople at competing firms.

What this means to you: by investing in Social Listening tools you can empower your marketing and sales teams to be relevant and customer-centric with every single touch point. Ultimately this will lead to more connection, more sales and improved customer satisfaction… and that’s not to be sniffed at.

Bringing together Marketing, Sales and Customer Service Sales

For too long marketing, sales and customer service teams have worked in silos and are often stifled by barriers between departments. But the truth is if you can connect the dots and the data between those departments, you can get phenomenally better results.

CRM vendors have updated their platforms to encourage departments to collaborate and work together for the greater good.

One of the major areas for improvement in many companies is in aligning marketing and sales. Microsoft’s update to Dynamics CRM for 2015 includes a special Sales Collaboration Panel.

What this means for you: if you use an advanced CRM platform that aligns all your customer-facing departments, 2015 will be a year to remember for you. And perhaps more importantly, this will help you get ahead of companies that are still constantly catfight between departments.

If you would like to know how you can improve your Customer Relationship Management strategy, processes and software and are interested in working with consultants that are local, guaranteed and deliver solutions that are simplified, you should get in contact now to book an obligation-free appointment at  Visit:  http://crmperth.com.au/contact-us/ and do a mail enquiry@CRMperth.com.au you can feel free to call us: (08) 6102 7284.

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