People say that it is just a new thing that love is no more than a word, and it means nothing.
However, I disagree. Love still has meaning, but the word has always been used to further the ends of a member of one sex or another.
Take Henry V, the play by Shakespeare (yes I read the classics)
In the last scene he is trying to convince princess Katherine of France he loves her.
Not only is there a language barrier, but Katherine aint the dumb nobel lady you might think.
My favorite quote of hers is;
"O bon Dieu! les langues des hommes sont pleines de tromperies."
Now our good king Henry knows enough french to understand, but he asks for confirmation.
"What says she, fair one? That the tongues of men are full of deceits?"