Buffalo Sabre Appears in Summit Public Service Announcements
http://www.summited.org/
Buffalo Sabres Defenseman and NHL All Star Brian Campbell will appear in two public service announcements (PSAs) for Summit Educational Resources that will air on local television stations in the coming months. The 30-second spots were filmed on January 18 at HSBC Arena.
Summit student Elena Collins appears in one of the spots conveying that people with developmental disabilities can accomplish much when given the right supports. The second spot focuses on autism and lets families know that if they have a child with autism, they are not alone and that Summit is here to help.
Throughout this project we received great support from the Buffalo Sabres organization, particularly Rich Jureller, Community Relations Manager, and Matt Gould who did the filming and editing. Brian Campbell graciously gave his time and talent during an especially busy period for the team.
Special thanks to Bill Collins, president of Travers Collins & Company, for lending a creative team to work on the two PSAs. Jillian Fiorella, Account Supervisor and Bill Paterson, Associate Creative Director, and Ryan Bedford, Artistic Director, were instrumental in overseeing the production and developing unique concepts that communicate clearly and grab the viewer's attention.
The public service announcements have been posted to the web!
(Since the ones on their web site takes awhile to open up into a Video Player, I took the time to load them to YouTube & put them in my Stash)
Public Service Announcement 1
Public Service Announcement 2
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