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kissyvos's blog: "mickmouse"

created on 03/08/2015  |  http://fubar.com/mickmouse/b362105

SINGAPORE — Getting wedding photos shot means having to make a bunch of decisions, from the perfect outfit, to the venue and concept. In Hong Kong, an artificial snow company is hoping a white winterscape can be one of the choices for newlyweds.

Tropical areas of Asia don't offer changing seasons, so it can be hard to capture different looks.Orient Snow figures there's potential in couples keen to make their wedding photos stand out.

The company is the regional third party distributor for UK-based Snow Business, which has created winter effects in scenes for movies like Harry Potter and TV shows Game of Thronesand Dr Who.

Hong Kong-based Orient Snow is far more accustomed to setting up snow machines on a film set or in a mall at Christmas time, but there's untapped potential in the wedding circuit, an Orient Snow rep told Mashable.

"We estimate that snow photography could be a major growth area for us, perhaps providing as much as 25% to 40% of the business (eventually)," she says. This is because wedding photography is done all year round, and could be a stable and sustainable source of revenue.

For now, work with photographers makes up less than 5% of its business. Slightly over half of its revenue comes in through live events, with another 30% from films and TV commercials.

The company operates in Hong Kong, Macau, Malaysia, Singapore and Indonesia, and is actively courting wedding photographers, the company says.

Snow

IMAGE dusty rose bridesmaid dresses

Hong Kong photographer Siu Ming is one of the early adopters of fake snow for his photos. He shot his first snowscape wedding two months ago, and has since started getting "many requests" from couples to recreate a similar scene.

He's even considering setting up a dedicated snow-ready studio if the volume of requests keeps up, he added.

"People here fly overseas to places like Japan just to take snow wedding photos. Hong Kong is very small and very (urbanised), so we're running out of interesting places to shoot," he told us.

Siu Ming, who shoots around 10 weddings a month, and has done so for the past seven yea

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