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"Blue Flame" (Blue Flame)
Not long ago,when the De Beers Group,the world Sightholders (DTC Sightholder) and QBT Diamonds hold investment-grade diamond promotional activities in Shanghai,showing more than 100 pieces of 1-10 kt investment-grade diamond,loose diamonds another topicRetail is the rise: provide the original Belgian cut diamond traders EDT's Cartier and other luxury brands in China TESIRO psychic announced the launch of the "blue flame" (Blue Flame),on the 59th Berlin Film Festival,actress this yearwinner Birgit Minichmayr and Zhang Ziyi stars such as wearing the blue flame cut diamond set with advanced custom jewelry.
This is the "bare diamond brand" new trend,while
, the blue flame cut diamonds
cartier love necklace, not
, happen to get involved in this field,it is with De Beers (De beers) of "Forevermark Forevermark diamonds" have similar aspirations: to meet the requirements of cutting loose diamonds gives a unique status symbol.
But the huge diamond market in China,there is no one player has the ability to fully control the market,even if there is a parent company such as Eurostar TESIRO psychic also said that would not try to do so.Therefore,loose diamonds branding strategy,TESIRO psychic showing a more open attitude: the possibility of technical cooperation,that does not rule out a rough diamond Forevermark both printed mark,but also has a section 89blue flame.
Loose Diamonds brand rise
its China CEO Shen Dong Jun explained,"the source Forevermark diamonds and blue flame is the same,the difference is that the former is a marker,a blue flame is a new diamond cut,but the rough diamond market has not yetcreates competition,market share is not due to a blue flame,psychic and DTC closely with each other,(parent company) Eurostar is to see one of DTC goods business,occupy three seats."It is worth mentioning that,TESIRO psychic remains one authorized Forevermark jeweler.Undoubtedly,the business demands require them to find a more favorable position,for example,vertical and horizontal.
Diamond player to hold the Chinese market
But for loose diamonds of the future direction of the brand,we can not judge,what kinds of people's spending habits will be affected by these new products and change?From "Diamond Capital" Antwerp diamond bare when it will truly create a unique brand price mechanism?How they will sustain the growth of diamond pricing system?Whether the brand will soon loose diamonds and diamond consumption traditional concept (including 4C standard) battle?Need to see the other players diamond jewelry market will not make us so soon find out.Many high-end jewelers who wish to further expand market share in China,such as the recently-concluded Hong Kong diamond exhibition,more than 80 companies from Antwerp exhibited their goods; French jeweler and watch manufacturer Cartier also expected in the next threewithin four years,China will become its largest
